Digital Marketing Specialist

Job Summary

The Digital Marketing Lead is responsible for driving Bhima’s overall e-commerce visibility, traffic, and customer acquisition strategy. This role oversees planning, execution, and optimization of digital campaigns across paid, organic, and social media channels. As a key contributor to revenue growth, the Digital Marketing Lead plays a central role in strengthening the brand’s online presence and scaling e-commerce performance.

The ideal candidate brings strong leadership capabilities, hands-on digital marketing expertise, and a passion for data-driven growth. This role combines strategic planning with tactical execution and requires close collaboration with product, content, and creative teams.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies for traffic, acquisition, and retention.
• Manage paid advertising campaigns across

  Google Ads, Meta Ads

  , and other performance channels.
• Lead

  SEO, SEM, social media

  , and marketplace visibility initiatives.
• Oversee content planning, creative alignment, and brand consistency across all digital assets.
• Monitor analytics, dashboards, and KPIs, leveraging insights for continuous campaign optimization.
• Collaborate with product, catalogue, and design teams to support campaign objectives.
• Optimize campaigns for ROI, customer engagement, and conversion performance.
• Mentor digital marketing executives and foster a high-performance team environment.
• Manage external agencies, freelancers, and marketing vendors.
• Prepare and present performance reports, insights, and recommendations to leadership.
• Experiment with growth marketing methods, A/B tests, new platforms, and emerging channels.
• Ensure compliance with data privacy norms, tracking standards, and attribution accuracy.

Required Skills & Technical Expertise

• Proficient in

  Google Ads

  ,

  Meta Ads Manager

  , and performance campaign management.
• Strong understanding of

  SEO tools

  (SEMRush, Ahrefs) and keyword/content optimization strategies.
• Expertise in

  Google Analytics 4

  and

  Tag Manager

  implementation/tracking setups.
• Hands-on experience with

  email marketing platforms

  (Klaviyo, Mailchimp).
• Familiarity with social media scheduling and management tools.
• Knowledge of A/B testing frameworks and marketing automation workflows.
• Understanding of programmatic advertising and affiliate marketing platforms.

Soft Skills

• Proven leadership and team mentoring abilities.
• Strong analytical and data-driven mindset.
• Excellent communication and presentation skills.
• Ability to collaborate across departments and manage multiple stakeholders.
• Creative problem-solving under pressure with a results-oriented approach.

Preferred

• Experience working with

  AI-driven marketing tools

  and predictive analytics.
• Familiarity with

  influencer marketing

  strategies and partnerships.
• Exposure to AR/VR-driven digital campaigns or innovative brand experiences.
• Knowledge of

  voice search optimization

  trends and best practices.
• Experience managing

  international or multi-region digital marketing campaigns

  .

Relative/Core Experience: 06 to 08 years