Digital Marketing Specialist

Purpose

To handle digital marketing activities for the Drives & Automation Division for enhancing brand image, visibility reach and to generate leads for business growth by coordination with sales team and vertical managers.

Lead Generation

• Generate Leads through various marketing channels (e.g. social media; email marketing; Concall.
• Track Leads on Monthly basis for conversion rate.
• Ensure smooth transition of leads to the sales team.
• Handle and Track Enquiries generated through web portal and coordinate with sales team to close the TAT.

Customer Relationship Management.(CRM)

• Maintain and Update customer data in the CRM (SAP) System.
• Customer Segmentation vertical wise

Digital Marketing

• Make effective use of AI tools
• Run email/WhatsApp campaigns to existing customer /prospects by sharing Newsletter; Product Catalogs; Success Stories; Introduction mailers; Seminar/Exhibition E invites, Gratitude Mailers.
• Maintain database of presentations/success stories.
• Track likes/shares/comments and followers growth on social media sites
• Create and manage high quality contents for various marketing channels (Blogs, Emails, Social media posts).

Brand Building

• Coordinate with vertical Managers & Corporate Communication team to organize webinars/ Exhibitions/Seminars.
• Support Vertical Managers in catalog / Flyer development
• Assist Vertical Managers for customer/consultant approvals
• Coordinate with Application Manager /Vertical managers /corporate communication team for Product Performance Videos and its launch on the social networking sites.
• Coordinate with Corporate Communication to create engaging posts on social media to increase brand visibility.
• Coordinate with corporate communication team for website updates.
• Monitor and analyses customer’s sentiment towards the brand through surveys/reviews /social media mentions.

Market Research

• Track Industry Trends and competitor websites /blogs /product updates /marketing strategies and align our marketing strategy accordingly.
• Track customer satisfaction scores / Levels post product installation services /breakdown calls/ product Training.

Provide feedback to management team on weekly basis