Digital Marketing Manager(ABM)

6 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Partner Marketing Manager – Growth & Training (Digital Capabilities Channel)

Department: Partner Marketing

Location: Gandhinagar

Reports To: Head of Marketing


Responsibilities

● Define and execute the global marketing strategy for AI CERTs' Authorized Training Partners (ATPs) with digital delivery capabilities.

● Act as the primary point of contact for co-developing and maintaining the joint value proposition between AI CERTs and its ATPs.

● Plan and manage marketing efforts tied to certification product launches through ATPs.

● Develop and manage the Marketing Development Funds (MDF) program: create frameworks, drive joint planning, and track effectiveness and ROI.

● Ensure proper promotion of digital ATP value via owned marketing channels including website, social, and campaign integration.

● Create and manage a consistent sponsorship framework for ATP participation in AI CERTs events.

● Collaborate with the content team to produce marketing collateral and enablement resources tailored for ATPs.

● Maintain and grow a digital resource hub with co-branded, customizable marketing content for ATPs to support lead generation and regional campaign efforts.

Basic Qualifications

● 6+ years of experience in marketing roles (excluding internships)

● Experience building, executing, and scaling cross-functional programs or campaigns from concept to execution

● Experience using data and metrics to evaluate performance and inform optimization

● Experience in partner/channel marketing and go-to-market strategy development

Preferred Qualifications

● Proven ability to use customer research and performance data to shape campaigns and improve partner success

● Hands-on experience with marketing and CRM tools (e.g., Marketo, Salesforce, Tableau, HubSpot)

● Background in B2B/B2C technology marketing, certification or training services, or SaaS products

● Strong communication, stakeholder management, and project leadership skills across global and cross-functional teams


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