Digital Marketing Manager

A Digital Marketing professional utilizes online channels to promote products, services, or brands. This involves creating and executing digital marketing campaigns, managing online presence, and analyzing campaign performance to drive engagement and achieve business goals.  Key Responsibilities: • Meta Ads & Organic Strategy: o Plan, execute, and optimize paid ad campaigns on Facebook, Instagram. o Manage Meta organic growth through content, reels, engagement, and community building. • Google Ads: o Run and manage performance-driven search, display, and video ad campaigns. o Keyword planning, ad copy creation, bid optimization, A/B testing. • Lead Coordination & CRM: o Collaborate with the BPO call center team for lead assignment, tracking, and feedback loop. o Ensure proper lead flow and reporting from all campaigns to the CRM. • YouTube & SEO: o Optimize YouTube channel for reach and conversions (thumbnails, titles, tags, analytics). o Drive SEO for video content and company website for organic lead generation. • Analytics & Reporting: o Track KPIs across platforms (CPC, CTR, CPL, ROAS, etc.). o Create weekly/monthly performance reports with actionable insights. • Team Management & Strategy: o Lead in-house/external digital team members. o Develop monthly marketing calendars and growth strategies. ________________________________________ Required Skills: • Proven experience in managing Meta Ads (FB + Insta) and Google Ads with strong ROI. • Deep understanding of lead funnels and customer journeys. • Familiarity with CRM tools, lead tracking, and call center coordination. • Strong knowledge of SEO, YouTube optimization, and digital content strategies. • Data-driven mindset with experience in Google Analytics, Meta Business Suite, and Ad Manager. • Excellent communication, coordination, and leadership skills. ________________________________________ Preferred Qualifications: • Bachelor’s or Master’s in Marketing, Digital Media, or related field. • Certifications in Google Ads, Meta Blueprint, or HubSpot CRM are a plus. • Prior experience working with education tech, BPO-driven sales, or lead-generation-heavy models is preferred.