Digital Marketing Manager

Job Description

About us Vetic is a C Series funded start-up founded by Gaurav Ajmera, Ex-COO, OYO & Ex - CBO, Pristyn Care. Vetic focuses on integrating technology to provide the best-in-class medical experience while bridging the gap in pet healthcare by providing accessible and modern infrastructure for pets, ensuring convenience for pet parents. Our clinics are equipped with modern medical infrastructure with cutting-edge innovations like Diagnostics, X-Ray, etc., and comprehensive integrated super specialty and grooming facilities, all under one roof. We bring together an outstanding pool of veterinarians to promote collaborative, multidisciplinary investigation of diagnosing and treating your fur buddies and preventing diseases. A one-of-its-kind initiative, Vetic aims at elevating the clinic experience for pets and humans alike. **Please note: It is 6 days working setup** YOUR KEY RESPONSIBILITIES Drive digital media plan and execution across online channels Create and manage digital marketing (Brand, Programmatic, social, affiliates) strategies and leverage campaigns to deliver on business objectives Manage large-scale campaign planning, execution, and optimization strategy for both performance and brand awareness objectives Build digital plans and execute growth charter for retention cohorts Own the strategic development of performance marketing, through a strong mar-tech and data-driven acquisition approach Drive, manage, and partner with key internal and external stakeholders Experience Required: 1. 3+ years of experience in Performance and Digital Marketing for consumer products 2. Preferred combination of experience in online acquisition, retention marketing in ecommerce / digital native brands or agency 3. A good understanding of funnels, audience segmentation, creative best practices, and marketing briefs 4. Excellent skills in analytical and logical reasoning, ability to analyze large and complex data-sets to realize appropriate strategies and solutions for programs and campaigns 5. Thorough understanding and experience of Bid optimizers, RTB, DSPs, DV360, Campaign Manager, Ad exchanges, DMPs, Audience targeting/segmentation, and web analytics, measurement tools like GA360 / Amplitude / Appsflyer 6. You are comfortable working in a busy, fast-paced work environment, believe in first principles, and have the skill to transform broad ideas into action plans 7. You have a high level of ownership, comfortable working in independent environments as well as in a large team setup Show more Show less