Digital Marketing Manager

Rus Education

5 years

0 Lacs

Pune Maharashtra India

Posted:3 weeks ago| Platform:

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Skills Required

marketing strategy drive automation engagement seo content ads targeting enrollment crm analyze report metrics strategies analytics hubspot data communication leadership management

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview :

highly skilled and results-driven Digital Marketing Manager

Key Responsibilities :

Develop and execute
digital marketing strategies
across multiple channels including SEO, SEM, social media, email, content marketing, and display advertising.
Plan and manage
high-budget paid campaigns
(Google Ads, Facebook/Instagram Ads, LinkedIn Ads) targeting both B2C (students/parents) and B2B (institutions/partners).
Drive
student enrollment targets
through performance marketing and lead generation efforts.
Implement
marketing automation and CRM strategies
to nurture leads and improve conversion rates.
Monitor, analyze, and report on
campaign performance
, ROI, and key metrics, optimizing for maximum impact.
Lead content strategy for blogs, landing pages, social posts, and email campaigns aligned with brand messaging.
Collaborate with product, academic, and sales teams to ensure campaigns are aligned with organizational goals.
Stay updated with industry trends, competitor strategies, and emerging marketing tools.

Required Skills and Qualification :

Bachelor’s/Master’s degree in Marketing, Business Administration, or related field.
5+ years
of proven experience in digital marketing, preferably in the
EdTech sector
.
Strong expertise in
SEO, SEM, PPC, social media marketing, and email campaigns
.
Proficiency in tools like
Google Analytics, Google Ads Manager, Facebook Business Manager, HubSpot/Zoho CRM, and marketing automation platforms
.
Data-driven mindset with exceptional analytical skills.
Excellent communication, leadership, and project management skills.
Ability to manage
high-budget campaigns
and deliver measurable results.

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