Job
Description
Key Responsibilities: Plan and execute comprehensive digital marketing campaigns, including SEO/SEM, email, social media, display advertising, and lead generation strategies Design, build, and maintain the company’s online presence across all digital platforms Generate a consistent volume of high-quality leads (target: 1000+ per day) through effective campaign strategies and performance marketing Drive student admissions by executing result-oriented campaigns aligned with organizational goals Measure and report performance of all digital marketing activities, and assess against ROI and KPIs Identify growth trends and optimize marketing spend using data-driven insights and analytics Brainstorm and implement innovative digital growth strategies to boost engagement and conversions Collaborate with internal teams to design and optimize landing pages and enhance the user journey Analyze the end-to-end customer experience across all touchpoints and suggest improvements Manage and optimize marketing automation workflows and CRM systems to streamline lead nurturing and follow-up Work with external vendors, agencies, and partners to support execution when needed Requirements: Bachelor’s degree in Marketing, Communications, Business, or related field 3–5 years of proven experience in digital marketing and performance-based lead generation Strong knowledge and hands-on experience with SEO, Google Ads, Meta Ads, social media marketing, and email campaigns Proven experience working on high-budget campaigns focused on daily lead generation targets Proficient in marketing tools including Google Analytics, SEMrush, HubSpot, Mailchimp, Canva, Meta Business Suite, etc. Familiarity with marketing automation platforms and CRM integrations (e.g., Zoho, Salesforce, HubSpot) Excellent communication, teamwork, and project management skills Data-driven mindset with a creative approach to solving marketing challenges Strong understanding of the latest digital marketing trends and best practices Preferred Qualifications: Certifications in Google Ads, Google Analytics, HubSpot, or similar tools Experience in e-commerce, education, or B2B digital marketing Working knowledge of HTML, CSS, and web development tools Demonstrated track record of achieving aggressive lead and admissions targets Show more Show less
