Digital Marketing Manager – PPC Expert (B2B Pharma & Manufacturing)

Company Description

Digital International Intermesh Pvt. Ltd. is a buyer-supplier matchmaking platform. We offer verified and procured buyers that are 100% Product Matter Sheet (PMS) qualified for SMEs across the globe. Our services are designed to facilitate meaningful and efficient connections between businesses.

About the Role

Digital Marketing Manager – PPC Expert

Key Responsibilities

• Plan, develop, and optimize

  PPC campaigns

  across

  Google Ads, Bing, LinkedIn, Meta (Facebook/Instagram), and YouTube

  focused on

  B2B lead generation

  .
• Drive growth for

  pharma products, manufacturing services, and B2B eCommerce platforms

  through data-driven paid media strategies.
• Conduct in-depth

  keyword research, audience targeting, competitor analysis, and A/B testing

  to improve campaign performance.
• Develop

  compelling ad creatives, landing pages, and lead generation funnels

  aligned with marketing goals.
• Manage

  campaign budgets

  efficiently to meet or exceed KPIs including

  CPL, CPA, and ROAS

  .
• Continuously analyze campaign data, generate performance reports, and provide actionable insights for optimization.
• Collaborate with

  content, creative, sales, and analytics teams

  to ensure integrated campaign execution.
• Implement and manage

  conversion tracking, retargeting, and attribution models

  using

  Google Analytics (GA4), Tag Manager

  , and CRM systems.
• Keep up with the latest

  digital marketing trends, PPC innovations, and B2B advertising strategies

  relevant to the pharma and manufacturing sectors.

Qualifications & Skills

• Bachelor’s degree in

  Marketing, Business, Life Sciences, or related field

  (MBA preferred).

• Minimum 7+ years of experience

  in

  PPC and performance marketing

  with proven success in

  B2B campaigns

  .
• Strong experience managing paid campaigns in

  pharma, manufacturing, or B2B eCommerce

  industries.
• Expertise in

  Google Ads, LinkedIn Ads, Meta Ads, Bing Ads, and Google Analytics (GA4)

  .
• Solid understanding of

  lead generation funnels, audience segmentation, and conversion optimization

  .
• Analytical mindset with proficiency in

  Excel/Google Sheets, data interpretation, and ROI tracking

  .
• Google Ads and/or LinkedIn Ads certification preferred.
• Excellent communication, leadership, and project management skills.
• Knowledge of

  industry compliance and digital marketing regulations

  in the pharma/B2B sector is a plus.

Performance Metrics

• Lead generation quality and conversion rate
• ROI / ROAS improvement
• Cost per Lead (CPL) and Cost per Acquisition (CPA) optimization
• Campaign scalability and efficiency across platforms
• Contribution to revenue and sales-qualified leads

Contact person -

Avinash

Manager HR

contact Number - 9805857858

avinash@digitalinternationalintermesh.com