Digital Marketing Manager

About the Role: Omacle is seeking a results-driven Digital Marketing Manager to lead our performance marketing efforts and digital growth strategies. This role focuses on SEO, paid advertising, and lead generation , supporting the expansion of Omacle’s product lines and brand presence across digital platforms. You will work closely with cross-functional teams to strategize, execute, and optimize high-impact campaigns across channels. Key Responsibilities: 1. Performance Marketing & Paid Ads Plan and manage digital ad campaigns (Google Ads, Meta, LinkedIn, YouTube) focused on CPL, ROAS, and brand visibility. A/B test creatives, copy, and funnels to improve conversion rates. Continuously optimize ad performance through data-backed insights. 2. SEO & Website Management Lead on-page/off-page SEO strategy to improve search rankings and drive organic traffic. Audit and optimize website for speed, UX, and conversion flows. Coordinate with developers and designers to align website performance with campaign goals. 3. Lead Generation & CRM Integration Design and implement lead funnels, landing pages, and automation flows. Collaborate with sales and product teams to drive MQL to SQL conversions. Oversee integration of tools like HubSpot, Zoho, or similar CRMs for tracking and nurturing. 4. Analytics & Growth Reporting Track KPIs across all marketing efforts using GA4, Meta Business Suite, and campaign dashboards. Prepare monthly performance reports with strategic recommendations. Forecast growth and allocate budgets for optimal ROI. 5. Strategic Planning & Execution Develop quarterly marketing plans aligned with product and business goals. Lead market research to identify audience insights and new campaign opportunities. Coordinate launch and growth strategies for new features, services, or products. Requirements: Minimum 2 years of experience in digital marketing, with a focus on SEO and paid campaigns . Proficiency with tools like Google Analytics, Google Ads, Meta Business Manager, SEMRush/Ahrefs , and basic email marketing platforms. Strong understanding of conversion funnels, user behavior tracking, and performance optimization. Excellent project management and communication skills. Ability to manage multiple campaigns under tight deadlines. Bonus (Preferred): Experience with marketing automation tools and CRM integrations. Creative direction capabilities for landing pages or ad creatives. Knowledge of B2B SaaS or tech-driven product marketing. Why Join Omacle? Work at the forefront of technology, design, and product innovation. Collaborate with a fast-moving creative and technical team. Opportunity to shape marketing strategy and directly impact growth. Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹30,000.00 per month Benefits: Flexible schedule Health insurance Paid sick time Paid time off Work from home Schedule: Day shift Fixed shift Monday to Friday Morning shift Supplemental Pay: Commission pay Performance bonus Shift allowance Yearly bonus Work Location: In person