Job
Description
Urgent Requirement for " Digital Marketing Manager" for Acumen IT Services in Chandigarh. Company - Acumen IT Services Position - Digital Marketing Manager Experience - 5 to 7 Years Salary -Competitive (based on experience) Location - Chandigarh Key Responsibilities:Strategy & Leadership Lead and manage the digital marketing team across all channels. Develop and execute comprehensive digital marketing strategies aligned with company goals. Plan, allocate, and monitor the digital marketing budget effectively to maximize ROI. SEO (Search Engine Optimization) Oversee all on-page and off-page SEO activities. Conduct keyword research, competitor analysis, and technical audits. Monitor and improve website rankings, domain authority, and organic traffic. Performance Marketing / Paid Ads Plan and manage PPC campaigns on Google Ads , Meta (Facebook/Instagram) , LinkedIn , and other platforms. Optimize campaigns for conversions, CPC/CPA, and ROI. Monitor ad performance and provide analytical reports with recommendations. Social Media Marketing Develop and execute organic and paid strategies across platforms (Meta, LinkedIn, Twitter, YouTube, etc.). Coordinate with the creative team for content planning, posting schedules, and engagement strategies. Track social media KPIs and engagement metrics. Content & Creative Oversight Work with content writers, designers, and video editors to ensure brand-consistent messaging. Guide blog, email, and ad content aligned with SEO and campaign goals. Analytics & Reporting Use tools like Google Analytics, Search Console, Facebook Insights, and SEMrush to track performance. Create weekly/monthly performance reports and dashboards for internal stakeholders. Analyze customer behavior and funnel data to improve conversions. Budgeting & Cost Control Manage digital ad budgets across platforms. Forecast and allocate budget efficiently between SEO, paid ads, tools, and content. Reduce wasteful spending and ensure high ROI on all marketing initiatives. Tools & Platforms Google Ads, Meta Business Manager, Google Analytics, Search Console, Tag Manager SEO tools like SEMrush, Ahrefs, Moz Email platforms like Mailchimp, HubSpot, etc. Project management tools (e.g., Trello, Asana) Required Skills & Qualifications: Bachelor’s/Master’s in Marketing, Business, IT, or related field 5–7 years of experience in digital marketing, with team management experience Strong knowledge of SEO, paid ads, social media, analytics, and digital tools Proven ability to strategize, execute, and analyze multi-channel campaigns Excellent communication, leadership, and time management skills Certification in Google Ads, Meta Ads, HubSpot, or similar is a plus Acumen IT Services Reena Thakur HR Executive Mob- 6283877450 Job Types: Full-time, Permanent Pay: ₹40,000.00 - ₹50,000.00 per month Schedule: Day shift Morning shift Education: Master's (Preferred) Experience: Digital Marketing : 7 years (Preferred) Work Location: In person
