Job
Description
Job Overview: The ideal candidate will lead our digital marketing strategy with a strong focus on SEO, content optimization, and audience growth. You should be comfortable working with astrology-related content, keywords, and trends, and able to bridge technical strategy with intuitive subject matter. Key Responsibilities: SEO Strategy & Execution Conduct keyword research specific to astrology, spiritual, and wellness topics. Optimize website content, blog articles, landing pages, and product descriptions. Monitor SEO performance, rankings, and analytics to improve visibility. Perform on-page, off-page, and technical SEO enhancements. Content Marketing Collaborate with writers and content creators to ensure SEO best practices. Assist in planning editorial calendars with astrological timing and events in mind (e.g., Mercury retrograde, eclipses). Optimize YouTube titles, social media bios, and email newsletters for reach and engagement. Digital Campaigns & Analytics Manage and monitor paid ad campaigns (Google Ads, Facebook/Instagram). Track and report KPIs across web, social, and email channels. Use insights to iterate and optimize ongoing campaigns. Website Management Ensure website is SEO-friendly, fast-loading, mobile-optimized. Manage integrations with tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc. Brand & Community Growth Suggest partnerships, backlink opportunities, and collaborations with other astrology or wellness influencers. Support community-building efforts through strategic content and campaigns. Qualifications: 3+ years of experience in digital marketing, with a strong SEO focus. Proven success in driving organic traffic and improving keyword rankings. Deep knowledge or passion for astrology (you understand birth charts, zodiac signs, transits, etc.). Experience with CMS platforms (WordPress, Webflow, or similar). Familiarity with marketing tools: Google Analytics, Search Console, SEMrush, Ahrefs, Yoast, etc. Strong written and verbal communication skills. Bonus: experience in content writing, astrology blogging, or creating social content. What We Offer: Opportunity to work in a purpose-driven, spiritually aligned company. Creative autonomy and flexible working hours. A growing and supportive team passionate about astrology and personal growth. Competitive salary based on experience and role scope. How to Apply: Please submit your resume, a brief cover letter detailing your marketing experience and interest in astrology, and 2-3 examples of SEO campaigns or astrology content you’ve worked on. The Digital Marketing Manager will be responsible for planning, executing, and optimizing our online marketing strategies to drive brand awareness, engagement, and conversions. This role requires a deep understanding of SEO best practices and a strong proficiency in managing social media campaigns across various platforms. Key Responsibilities: Search Engine Optimization (SEO): Develop and implement comprehensive SEO strategies to improve organic search rankings and drive traffic to the website. Conduct keyword research, competitive analysis, and performance assessments to identify opportunities and improve SEO performance. Optimize on-page elements including meta tags, headers, URLs, and content to enhance search visibility. Collaborate with content creators to ensure SEO best practices are implemented in writing, formatting, and publishing. Monitor and report on SEO metrics and trends using tools like Google Analytics, Google Search Console, and SEO software. Social Media Marketing (SMM): Develop, manage, and execute social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. Create engaging content, including text posts, images, videos, and infographics tailored to each social media platform. Manage social media advertising campaigns, including budget allocation, targeting, and performance analysis. Monitor and respond to social media interactions, fostering a positive community and addressing customer inquiries. Analyze social media metrics and adjust strategies to improve performance and achieve marketing objectives. Campaign Management: Plan and execute integrated digital marketing campaigns that align with overall business goals. Coordinate with the marketing team, designers, and developers to ensure cohesive and effective marketing efforts. Track and analyze campaign performance, providing regular reports with insights and recommendations for improvement. Additional Responsibilities: Stay up-to-date with the latest industry trends, technologies, and changes in search engine algorithms and social media platforms. Identify and evaluate new digital marketing opportunities and tools. Collaborate with other departments to align digital marketing strategies with overall company objectives. Qualifications: Bachelor's degree in Marketing, Communications, or a related field. Proven experience as a Digital Marketing Manager or similar role. In-depth knowledge of SEO best practices and tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz). Strong understanding of social media platforms, trends, and best practices. Experience with social media advertising and analytics tools (e.g., Facebook Ads Manager, Hootsuite, Buffer). Excellent written and verbal communication skills. Strong analytical and problem-solving abilities. Ability to multitask, prioritize, and manage time effectively. Preferred Qualifications: Experience in e-commerce or a related industry. Familiarity with HTML/CSS and website administration. Certification in Google Analytics, Google Ads, or related areas. Job Type: Full-time Pay: ₹18,000.00 - ₹25,000.00 per month Benefits: Food provided Schedule: Day shift Work Location: In person
