Digital Marketing Manager

Job Description – Marketing Executive (Meta & Google Ads)

Company: MarkAce
Location: Indore
Position Type: Full-time

About the Role:

We are seeking a highly motivated Marketing Executive with expertise in Meta Ads (Facebook & Instagram) and Google Ads. The ideal candidate should be capable of planning, executing, and optimizing digital ad campaigns to generate leads, drive conversions, and maximize ROI.

Key Responsibilities:

• Plan, create, and manage paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Shopping, etc.).
• Conduct keyword research, audience targeting, and competitor analysis.
• Optimize ad campaigns for performance, ensuring high CTR, lower CPC, and improved ROAS.
• Monitor campaign budgets and adjust bids for best results.
• Track and analyze campaign performance using Google Analytics, Ads Manager, and other tools.
• Create performance reports with insights and recommendations.
• Collaborate with the design/content team to develop creatives, ad copies, and landing pages.
• Stay updated with the latest trends, updates, and policies in Meta & Google advertising.

Key Requirements:

• Bachelor’s degree in Marketing, Business, or a related field (preferred).
• Proven experience in managing and optimizing Meta & Google Ads campaigns.
• Strong knowledge of performance marketing, lead generation, and e-commerce advertising.
• Hands-on experience with Google Analytics, Tag Manager, and Ads Manager.
• Excellent analytical, communication, and reporting skills.
• Creative mindset with problem-solving ability.

Preferred Skills:

• Knowledge of SEO, remarketing, and funnel strategies.
• Experience in managing budgets across multiple ad platforms.
• Certifications in Google Ads or Meta Blueprint (a plus).

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunity to work on diverse projects and campaigns.
• A collaborative and growth-oriented work environment.

Job Type: Full-time

Pay: ₹12,000.00 - ₹15,000.00 per month

Experience:

• Digital marketing: 2 years (Required)

Language:

• English (Required)

Location:

• Indore, Madhya Pradesh (Required)

Work Location: In person