Digital Marketing Manager

Job Description: Digital Marketing Manager

We are looking for a Digital Marketing Manager to lead and manage high-performing digital marketing campaigns across various channels. The ideal candidate should bring a strategic mindset, deep platform knowledge, and a results-oriented approach.

As a product and service-based company, GMTA Software expects the candidate to have a strong ability to drive qualified leads, increase website traffic, and achieve top international search engine rankings.

Important Note:

Please apply only if you have proven experience in the same niche – specifically in mobile app development, custom software development, and web app development.

Industry-specific expertise is essential to align with our target audience and campaign goals.

(You can learn more about our niche here: www.gmtasoftware.com)

Roles & Responsibilities:

- Plan and execute all digital marketing campaigns including SEO, SEM, email marketing, social media, and display advertising.

- Optimise content and landing pages for search engine marketing (SEO).

- Manage and improve the company’s social media presence across all platforms.

- Generate high-quality inbound leads and traffic from targeted geographies, especially international locations.

- Work on strategies to rank the website on top for competitive global keywords.

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

- Identify trends and insights, and optimize spend and performance based on insights.

- Brainstorm new and creative growth strategies.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints.

- Conduct competitor analysis and stay up-to-date with the latest digital marketing trends and best practices.

- Lead and mentor junior digital marketing team members.

Requirements:

- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.

- 5+ years of hands-on digital marketing experience.

- Proven experience in lead generation, website traffic growth, and international SEO.

- Must have experience working with software, mobile app, or web development companies.

- Solid knowledge of Google Analytics, Google Ads, Facebook Business Manager, and SEO tools (Ahrefs, SEMrush, etc.).

- Excellent understanding of social media platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).

- Strong analytical skills and data-driven thinking.

- Up-to-date with the latest trends and best practices in online marketing and measurement.

- Excellent communication, leadership, and project management skills.

Required Skills:

● SEO

● SEO Tools

● SEM

● Analytics

● Research

● Leadership

● Content Writing

● Trends

● Google Ads

● Facebook Ads

● Communication

● Optimization

● International SEO

● Lead Generation

● Performance Marketing

Tools Knowledge:

● Semrush

● Ahrefs

● Ubersuggest

● Canva

● Excel

● Google Analytics

● Moz

● Meta Business Suite

Working Days: 5 Days (Monday to Friday)
Work Mode: On Site / Full Time
Location: Jaipur

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Ability to commute/relocate:

• Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• The candidate must have experience in the same Niche.

Experience:

• Digital Marketing: 4 years (Preferred)

Location:

• Jaipur, Rajasthan (Preferred)

Work Location: In person