Digital Marketing Manager (Female)

Company Overview

M.B. Patil Education is a leader in providing tailored higher education solutions for a well-planned career move within and outside India. With a history of serving more than 50,000 students over last 19 years, we occupy a special place at the heart of education industry in India. Our hand-picked team of career counsellors provide personalized mentoring to students to take a soulful dive to find their true passions, and thereafter fearlessly devise a strategic roadmap of college admissions. We endeavour to fulfil every dream but at the same time, to ensure long-term success we develop well-researched options to suit every student’s and his/ her family’s aspirations and needs.

To build towards this vision, we are looking for people with the ambition and hustle to help people get closer to their dream opportunities by getting admissions in the universities across the globe.

General Objective

We are looking for a passionate Digital Marketing Manager in our Pune office with an experience of atleast 2 years in the field of digital marketing. The Digital Marketing Manager will be responsible for developing and executing marketing strategies, managing social media accounts, creating web content, and analyzing web analytics data. Daily tasks include crafting compelling marketing campaigns, ensuring cohesive brand messaging across all digital platforms, and optimizing content for maximum engagement and conversion.

Duties and Responsibilities

• Collaborate with the Digital Marketing Agency on the development and execution of marketing campaigns, including email marketing, advertising, and social media.
• Conduct market research and analyze consumer trends to identify opportunities for growth and development.
• Assist in the creation of marketing materials, such as product flyers, brochures, and other collateral.
• Help to develop and execute digital marketing campaigns, including social media and email marketing.
• Develop, maintain, and manage social media accounts, updating regularly with relevant content, including blogs and infographics.
• Monitor and evaluate analytics, generating reports related to website traffic, engagement, and the effectiveness of marketing campaigns.
• Work collaboratively with members of the marketing, sales, and product development teams to ensure that all materials are consistent with the company's overall brand and messaging.
• Sell the company’s products or services to customers within your given territory.
• Monitor the company’s industry competitors, new products, and market conditions to understand a customer's specific needs.
• Work closely with marketing department to help build the brand.

Skills and Education

• Bachelor's degree in marketing, business, or a related field
• 2+ years of experience in marketing, preferably in a B2B environment
• Strong written and verbal communication skills
• Demonstrated experience with social media platforms, email marketing, and digital marketing strategies
• Ability to think analytically and solve problems
• Well-organized and able to manage multiple projects and deadlines
• Familiarity with CRM and marketing automation software such as HubSpot, Marketo, or Pardot is a plus

Opportunities to Grow

• Pride of being part of a leading education group with massive expansion plans
• Unparalleled opportunity to be a leader
• Excellent professional growth opportunities for the ones who can walk and extra mile
• Unmatched work-life balance
• Great work environment of happiness and belongingness

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance

Ability to commute/relocate:

• Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 2 years (Required)

Work Location: In person