Role & Responsibilities: As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing integrated digital marketing strategies across multiple platforms to drive lead generation, customer acquisition, and revenue growth. You will work with cross-functional teams to build effective campaigns and elevate our brand presence in the digital space. Campaign Management : Develop and execute high-performing digital marketing campaigns on Meta (Facebook/Instagram) & Google Ads to generate quality leads, improve Return on Ad Spend (ROAS), and scale paid acquisition efforts monthly. Budget Optimization : Efficiently allocate and manage digital budgets to maximize lead volume while minimizing Cost per Lead (CPL). SEO & Content Strategy : Implement SEO best practices and content marketing strategies to boost organic traffic and generate a consistent lead pipeline. Social Media Growth : Drive engagement and community growth by creating compelling content across social platforms, including Reels, creative posts, and stories. CRM Automation : Build and manage automated workflows for outreach and lead nurturing using CRM platforms Stakeholder Collaboration : Take ownership of key product segments and collaborate with product, sales, and support teams, including senior management, to align on goals and execution. Multi-Channel Communication : Execute campaigns across SMS, WhatsApp, and Email, optimizing for the best performance and user engagement. Funnel Optimization : Work closely with product, content, and sales teams to streamline funnel management and ensure a seamless, customer-centric journey. Performance Tracking & Reporting : Monitor, analyze, and report campaign KPIs, offering actionable insights to stakeholders for continuous improvement. Trend Monitoring : Stay current with the latest digital marketing trends, tools, and best practices to keep campaigns fresh and innovative. Preferred Candidate Profile: Educational Qualifications : Bachelor's or Masters degree in Marketing or a related field. Experience : Freshers are welcome to apply. Preferred: 2+ years of relevant experience in digital marketing, particularly within the EdTech sector. Skills : Expertise in Meta (Facebook/Instagram) & Google Ads campaigns (preferably in the Indian, USA, and Canada markets). SEO , content marketing , Social Media Marketing esp Instagram Strong proficiency in web analytics (Google Analytics, etc.) and marketing automation platforms . A creative mindset with a keen eye for producing engaging and shareable digital content. Strong communication and project management skills , with an ability to collaborate across multiple teams.
Manager, Sales - (Female Candidates Only) Location: Delhi/NCR Shift: US Shift (Work from Office in Co-Working Space - 91Springboard / WeWork) Employment Type: Full-Time Experience: 0 to 5 years (US Sales experience preferred) Position: Manager, Sales (Female Candidates Only) Join a high-performance, employee-centric team and help drive the growth of our unique pedagogy across international markets. Your role will focus on lead conversion, student counseling, customer engagement, and revenue generation. Key Responsibilities - New Customer Acquisition Convert leads received through marketing campaigns Design and implement short-term and long-term sales plans Consistently achieve revenue and conversion targets Identify cross-sell and up-sell opportunities with existing customers Generate referrals to grow the sales pipeline Customer Relationship Management Understand customer needs and feedback to improve offerings Build strong and lasting relationships with students/parents Operations & Reporting Manage pre-sales to post-sales journey Provide excellent support and ensure high customer satisfaction Maintain accurate records and generate performance reports Candidate Requirements Freshers can apply Prior experience in B2C Sales (Ed-Tech domain/US Sales Experience preferred) Strong communication and interpersonal skills Comfortable working in US shift (Night shift) Female candidates only Perks & Benefits Performance Linked Incentives with no upper limit Work in a creative, fast-paced, mission-driven environment