Digital Marketing Manager

(Lead Generation, PPC, LinkedIn Sales Navigator Expertise)

Position Overview

We are seeking an experienced Marketing Manager who excels in lead generation, pay-per-click (PPC) marketing, and demonstrates advanced proficiency with LinkedIn Sales Navigator. The ideal candidate will be responsible for developing and executing digital marketing strategies to generate qualified leads, manage PPC campaigns, and leverage LinkedIn for B2B outreach.

Key Responsibilities

• Design, implement, and optimize lead generation strategies across multiple digital platforms.
• Plan, manage, and analyze PPC campaigns to maximize ROI and drive quality traffic.
• Utilize LinkedIn Sales Navigator for prospecting, targeted outreach, and nurturing potential business leads.
• Collaborate with sales teams to align marketing campaigns with business development goals.
• Monitor, analyze, and report on performance metrics for all digital campaigns.
• Stay updated on industry trends and best practices, especially within digital advertising and B2B lead generation.
• Conduct competitor research to identify new opportunities and refine strategies.
• Manage budget allocations for PPC and digital marketing activities.

Requirements

• Proven experience in digital lead generation, preferably in a B2B environment.
• Hands-on expertise with major PPC platforms (Google Ads, Bing Ads, etc.).
• Strong knowledge and demonstrable experience using LinkedIn Sales Navigator.
• Ability to analyze data and derive actionable insights for continuous campaign improvement.
• Excellent communication, project management, and collaboration skills.
• Experience using marketing automation and CRM tools is a plus.

Preferred Skills

• Prior experience managing end-to-end digital campaigns for technology or professional services sectors.
• Strong copywriting and content development abilities.