Digital Marketing Manager

Digital Marketing Manager

You will own key marketing channels, manage end-to-end campaigns, and guide a small team of cross-functional collaborators to improve performance.

Why You’ll Love Working With Us

• Remote work
• Flexible working hours
• Competitive pay
• Paid time off
• Allowances for setting up workspace
• Excellent work-life balance
• Career growth opportunities

channel ownership and performance leadership

Key Responsibilities:

Marketing Strategy & Campaigns:

• Own and execute data-driven marketing campaigns across SEO, paid ads, content, affiliates, and email.
• Align channel strategies with business and product-level goals.
• Plan and coordinate

  product launches, cross-sell/upsell campaigns, and retargeting flows

  .
• Lead end-to-end execution - from idea, creative briefs, and collaboration with stakeholders to delivery and reporting.

Channel & Funnel Management:

• Take ownership of channels like SEO, email, paid, content, or affiliates and ensure measurable performance improvements.
• Build and optimize funnels for awareness → nurture → conversion → retention.
• Test and iterate creatives, landing pages, CTAs, and email sequences for higher engagement and conversions.

Performance Tracking & Optimization:

• Monitor campaign performance using

  GA4, Looker Studio, Hotjar, and SEO tools

  .
• Report ROI metrics such as CAC, ROAS, CTR, conversion rates, and revenue impact.
• Run

  A/B or multivariate experiments

  to validate growth hypotheses and scale what works.

Content & Partnerships:

• Collaborate with content, design, and creator/affiliate partners to produce

  high-converting assets

  .
• Support and scale

  affiliate and influencer partnerships

  with strategic campaigns and content co-creation.
• Ensure content strategies engage the right audience across blogs, social, and partner channels.

Team Leadership & Collaboration:

• Mentor and guide junior marketers (Marketing Associates / Specialists) on execution and outreach best practices.
• Delegate effectively, providing clear briefs and ensuring campaign consistency.
• Partner with product and design teams to align messaging, assets, and user experience.

Required Skills and Qualifications:

• 4-7 years of digital marketing experience

  , with proven success executing and managing multi-channel campaigns.
• Strong ownership of

  marketing channels

  including SEO, email, ads, content, affiliates, or influencers.
• Proficiency in analytics and campaign tools (GA4, Looker Studio, Semrush/Ahrefs, Meta Ads Manager, UTM tracking).
• Excellent

  writing and copy-editing skills

  , with the ability to simplify and clarify messaging.
• Strong grasp of

  conversion funnels, attribution, CAC, LTV, and performance-driven growth methods

  .
• Comfort in

  leading campaigns, mentoring juniors

  , and collaborating with cross-functional teams.
• Strong analytical mindset with the ability to turn data into insights and improvements.
• Strong execution discipline: balancing

  speed, quality, and persistence

  .

Good-to-Have Qualities -

• Experience in the

  WordPress, SaaS, or website builder ecosystem

  .
• Ability to understand the mindset and workflows of

  web designers, developers, and creators

  .
• Past leadership in affiliate/influencer partnerships.
• Comfort with AI tools to accelerate copy, workflows, and research.

KPI's for Success:

• Increased

  traffic and conversions

  from owned channels.
• Growth in

  signups, website traffic and product revenue

  .
• Improved

  conversion rates across funnels and campaigns

  .
• Number and quality of

  partnerships, affiliates, and creators engaged

  .
• Execution of

  successful product launches or large campaigns

  .
• Improved

  team velocity

  and on-time delivery of campaigns.

Looks interesting? Apply now and be part of our awesome team!