Job description
AstroVed looking for a results-driven Digital Marketing Manager with expertise in B2C marketing, AI-powered marketing solutions, and marketing automation. You'll be responsible for developing and executing comprehensive digital strategies that enhance customer acquisition, engagement, and retention across all digital channels.
Key Responsibilities:
Strategy & Planning
- Develop and execute integrated B2C digital marketing strategies aligned with business objectives
- Implement AI-driven marketing solutions to optimize campaigns and personalize customer experiences
- Lead marketing automation initiatives to streamline workflows and improve efficiency
- Analyze market trends and competitor activities to identify growth opportunities
Campaign Management
- Plan and execute multi-channel campaigns across email, social media, paid advertising, and content marketing
- Leverage predictive analytics and AI tools to optimize campaign performance
- Manage marketing automation platforms for lead nurturing, segmentation, and customer journey mapping
- Monitor KPIs and provide actionable insights for continuous improvement
Customer Acquisition & Retention
- Drive customer acquisition through SEO, SEM, social media advertising, and content strategies
- Implement retention programs using automated workflows and personalized communication
- Optimize conversion funnels and landing pages to maximize ROI
- Develop customer segmentation strategies for targeted messaging
Technology & Innovation
- Identify and implement AI-powered marketing tools and platforms
- Manage marketing automation systems (HubSpot, Zoho, or similar platforms)
- Integrate chatbots and AI assistants for enhanced customer engagement
- Stay updated on emerging technologies and industry best practices
Team Leadership
- Collaborate with content creators, designers, and developers
- Mentor team members on AI and automation best practices
- Coordinate with cross-functional teams to ensure brand consistency
Required Qualifications
Experience
- 7+ years of experience in B2C digital marketing
- Proven track record of implementing AI-driven marketing solutions
- Hands-on experience with marketing automation platforms (HubSpot, Marketo, Zoho, etc.)
- Experience managing multi-channel digital campaigns with measurable results
Technical Skills
- Proficiency in marketing automation tools and CRM systems
- Experience with AI-powered marketing platforms and predictive analytics
- Strong knowledge of Google Analytics, Google Ads, Meta Ads Manager
- Understanding of SEO/SEM, AEO, and content optimization
- Familiarity with chatbot implementation and conversational marketing
Core Competencies
- Data-driven mindset with strong analytical skills
- Excellent understanding of B2C customer journey and lifecycle marketing
- Strategic thinking with ability to execute tactical initiatives
- Strong project management and organizational skills
- Exceptional communication and presentation abilities
Preferred Qualifications
- Experience in spiritual wellness, education, or related industries
- Knowledge of ABM (Account-Based Marketing) strategies
- Certification in Google Ads, HubSpot, or marketing automation platforms
- Experience with A/B testing and conversion rate optimization
- Understanding of compliance requirements for digital advertising
Interested candidates can send their resumes to arunkumar@astroved.com along with their current and expected CTC, notice period, and current location. Also portfolio showcasing your B2C marketing campaigns and AI/automation implementations.
Job Type: Full-time
Pay: ₹600,000.00 - ₹800,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Work Location: In person
