Digital Marketing Lead

Hansa Cequity is one of the leading data driven, connected CX services provider in India. It provides integrated solutions in Marketing, Data Analytics, MarTech, Campaign management, Digital and Contact centre to enable its clients to acquire customers intelligently, retain and manage them profitably.

With a data driven marketing approach and strategy we help companies leverage the power of technology through propriety and best in class marketing automation and analytics platforms. Our teams glean out insights and understand our clients customers and prospects. Our campaign management and digital marketing consultants then move in to create meaningful engagements opportunities in a multi-channel environment. Our key objective is to drive measurable business growth for clients.

We stand among the top 50 analytics company in India.

Please visit http://www.hansacequity.com for further understanding.

LinkedIN page : https://www.linkedin.com/company/hansacustomerequity/

Key Responsibilities

Strategy & Leadership

• Develop and implement integrated digital marketing strategies aligned with client goals.
• Lead a small team of digital executives/managers, providing guidance and performance feedback.
• Stay ahead of digital marketing trends, tools, and best practices to ensure innovation in campaigns.

Performance Marketing (Google Ads, Meta, LinkedIn, etc.)

• Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Manage campaign budgets, bidding strategies, and performance KPIs (CPL, CPA, ROAS).
• Analyze data, prepare performance reports, and recommend optimizations to maximize ROI.

SEO & SEM

• Oversee SEO strategy including keyword research, on-page optimization, link building, and technical SEO.
• Plan SEM campaigns to increase visibility, traffic, and conversions for client brands.
• Track search engine ranking improvements and ensure alignment with client objectives.

Social Media Marketing

• Lead organic and paid social strategies across platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube.
• Drive content calendars, engagement initiatives, and influencer collaborations.
• Track performance metrics, audience growth, and engagement rates.

Analytics & Reporting

• Use tools like Google Analytics, Search Console, Data Studio, and Ads Manager to measure success.
• Provide clients with actionable insights, dashboards, and campaign recommendations.

Requirements

• Bachelors or Masters degree in Marketing, Business, or related field.
• 8+ years of experience in digital marketing, with at least 2 years in a leadership role.
• Proven track record in managing 

  Google Ads, SEO, SEM, Social Media, and Performance Marketing

   campaigns.
• Strong analytical skills with proficiency in Google Analytics, Ads Manager, and reporting dashboards.
• Excellent communication and client management skills.
• Ability to multitask, manage budgets, and lead a team in a fast-paced agency environment.