Digital Marketing Lead

We are seeking a creative and results-driven Digital Marketing Lead to spearhead our company's digital presence and propel business growth through innovative marketing strategies. As an integral part of our marketing team, you will play a crucial role in crafting and executing digital marketing campaigns that engage our target audience and boost lead generation. Your responsibilities will include developing and implementing comprehensive digital marketing strategies across various channels such as social media, email, content marketing, and paid advertising. You will be tasked with managing and enhancing our company's digital footprint, encompassing the website, social media platforms, and online channels. Additionally, your role will involve conceiving and implementing inventive marketing concepts to enhance engagement, lead generation, and conversion rates. In terms of lead management, you will be responsible for generating, nurturing, and converting leads through tailored campaigns and personalized communication. Collaboration with the sales team to ensure smooth lead transition and follow-up will be essential. Analyzing campaign performance, identifying areas for enhancement, and leveraging data-driven insights to optimize outcomes will also be part of your remit. Keeping abreast of the latest digital marketing trends, tools, and best practices is crucial. You should be prepared to engage in sales activities, effectively articulating the value proposition to potential customers. Key Responsibilities in Digital Media: - Enhance and optimize our company's website for user experience and conversion rates. - Devise and execute social media strategies that boost engagement and lead generation. - Curate high-quality content for social media, blogs, and other digital platforms. - Manage paid advertising campaigns on platforms like Google Ads and Facebook Ads to enhance lead generation and conversions. - Monitor and report on digital marketing metrics, including website traffic, social media engagement, lead generation, and conversion rates. Requirements: - 2-3 years of digital marketing experience, focusing on lead generation, campaign management, and digital media oversight. - Demonstrated track record of innovative marketing concepts that deliver tangible results. - Proficiency in lead management tools, CRM software, and digital marketing platforms. - Strong analytical and problem-solving skills, with the ability to evaluate campaign efficacy and optimize for better outcomes. - Excellent communication and interpersonal abilities to collaborate with diverse teams and engage with potential clients. - Comfort with sales activities and willingness to contribute to lead conversion efforts. What We Offer: - A vibrant and supportive work environment that fosters creativity and innovation. - Opportunities to work closely with the founders. - Collaborative team environment. - Competitive salary. If you are a dynamic and proactive individual with a passion for digital marketing and a drive to achieve outstanding results, we invite you to apply for this exciting opportunity. Education: Bachelor's degree preferred Work Location: In-person Ability to commute/relocate: Jaipur, Rajasthan - Reliable commuting or willingness to relocate before commencing work is preferred. Application Questions: 1. Do you have experience managing a website's content and product listings using a Content Management System (CMS) like WordPress or a similar platform (Yes/No) 2. Are you familiar with utilizing digital marketing tools such as Google Analytics to track website performance and campaign results (Yes/No),