Digital Marketing Intern

Company Description

Founded in 1995, Indian Capital and Investment (Cbe) Ltd. is a Non-Banking Financial Company (NBFC) specializing in proprietary investments. We invest solely our own capital, focusing on long-term value creation through strategic foresight and disciplined approaches. As financial markets evolve, we are incorporating advanced technology, AI-driven models, and algorithmic investment strategies to enhance decision-making and optimize capital deployment. By blending strategic investment expertise with emerging financial technologies, we aim to adapt to the future of investing and strengthen our industry position.

Role Description

This is a remote internship role for a Digital Marketing Intern. The intern will be responsible for assisting in the creation and implementation of digital marketing strategies, managing social media accounts, conducting market research, creating content for various digital platforms, analyzing performance metrics, and supporting overall marketing efforts to drive traffic and promote the company's SaaS products

Qualifications

• Experience with Digital Marketing and developing digital marketing strategies
• Familiarity with Social Media Management and Content Creation
• Skills in Market Research and Data Analysis
• Proficiency in tools such as Google Analytics and social media insights
• Strong written and verbal communication skills
• Ability to work independently and remotely
• Interest in financial markets and emerging financial technologies
• Currently pursuing a degree in Marketing, Communications, Business, or related field

Responsibilities

• Implement and optimize SEO strategies using advanced AI SEO tools such as Frase, Alli AI, RankIQ, Koala AI, and Writesonic.

• Conduct keyword research, competitor analysis, and content gap analysis to improve organic search rankings.

• Assist in creating, scheduling, and managing content for websites, blogs, and social media platforms.

• Plan and execute digital marketing campaigns including SEO, social media, email marketing, and retargeting.

• Measure, track, and report on campaign performance using analytics tools (e.g., Google Analytics, social media insights).

• Support customer engagement by responding to online interactions and monitoring social media communities.

• Collaborate using Notion for project management — creating content calendars, documenting strategies, and tracking tasks.

• Research market trends, audience behavior, and emerging digital marketing techniques.

• Assist with sales outreach support and track leads and conversions, working toward sales-driven marketing goals.

Requirements

• Valid digital marketing certification from recognized platforms (e.g., Coursera, Google, Udemy).

• Strong knowledge of AI-powered SEO tools and digital marketing platforms.

• Proficiency in Notion for planning, collaboration, and documentation.

• Excellent communication skills with an eye for detail and creative content creation.

• Analytical mindset to interpret data and optimize campaigns accordingly.

• Self-starter with an eagerness to learn and contribute in a fast-paced startup environment.

Preferred (Good to Have)

• Previous internship or project experience in SaaS marketing or tech sectors.

• Basic understanding of HTML/CSS for minor website content updates.

• Creative skills for graphic or video content creation using design tools.

• Familiarity with sales processes and lead generation techniques.

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