Job
Description
This role is for one of Weekday's clients Min Experience: 2 years Location: Bengaluru JobType: full-time Requirements About the Role We are seeking a Digital Marketing Executive with a strong foundation in SEO , content strategy , and experience working in a SaaS-based environment . In this role, you will play a pivotal part in scaling our digital presence, improving organic traffic, and crafting high-performing content that drives customer engagement and lead generation. The ideal candidate has hands-on experience with SEO best practices, a creative mindset for content development, and a data-driven approach to decision-making. If you are passionate about growth marketing and thrive in a fast-paced tech-driven environment, this role is for you. Key Responsibilities Search Engine Optimization (SEO) Conduct comprehensive keyword research and develop SEO strategies to improve organic search rankings and increase website traffic. Optimize website content, landing pages, and blog posts for search engines. Monitor and evaluate SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc. Implement on-page and off-page SEO practices including technical SEO audits, backlink building, and schema markup. Stay current with search engine algorithm updates and best practices in SEO. Content Strategy and Execution Develop and manage a content calendar aligned with marketing campaigns and SEO goals. Write, edit, and publish high-quality blog posts, case studies, landing pages, email newsletters, and other content assets tailored to SaaS buyers. Collaborate with internal teams (product, design, sales) to understand user pain points and craft targeted content that addresses them. Repurpose long-form content into short-form formats such as social media posts, infographics, and product explainers. Campaign Management Assist in creating and executing digital marketing campaigns across owned and earned channels including website, blog, email, and social media. Track and report KPIs such as traffic, engagement, conversion rates, and keyword rankings. Analyze user behavior on landing pages and content pieces to identify improvement areas and A/B test new approaches. Collaboration & Optimization Coordinate with external agencies or freelancers for content development, SEO audits, and outreach as required. Provide performance insights and recommend new ideas to improve lead generation and brand visibility. Work closely with the product marketing team to align messaging and ensure content relevance across the buyer journey. Required Skills & Experience Minimum of 2 years of hands-on experience in digital marketing with a focus on SEO and content marketing. Prior experience in the SaaS or B2B technology space is strongly preferred. Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz), Google Analytics, and CMS platforms like WordPress. Strong command of written English with attention to detail and storytelling ability. Understanding of content funnel stages, buyer personas, and inbound marketing principles. Familiarity with basic HTML/CSS, marketing automation tools, and CRM systems is a plus.
