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Job Summary: We are looking for a highly motivated and results-driven Digital Marketing Executive to join our dynamic team. The successful candidate will play a key role in developing, implementing, and managing digital marketing campaigns across multiple channels to increase brand awareness, drive website traffic, and generate leads. The role requires a blend of creative and analytical skills to develop strategies that align with business goals. Key Responsibilities Campaign Strategy & Execution: Plan, execute, and monitor digital marketing campaigns across various channels (e.g., social media, search engines, email, display ads, etc.) to drive traffic and engagement. SEO & SEM Optimization: Implement on-page and off-page SEO strategies to improve organic search rankings. Manage paid search campaigns (PPC) on platforms like Google Ads. Social Media Marketing: Create and manage social media content, monitor engagement, and run targeted social media ad campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter. Content Creation & Management: Develop engaging content for blogs, websites, newsletters, and social media platforms. Ensure content aligns with brand messaging and SEO best practices. Email Marketing: Create and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows to drive conversions and customer retention. Analytics & Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns. Use tools like Google Analytics, social media insights, and email platforms to measure KPIs and optimize efforts. Brand Awareness & Lead Generation: Implement strategies to increase brand visibility and generate qualified leads through digital channels. Collaboration: Work closely with cross-functional teams (sales, design, content) to ensure cohesive digital marketing efforts and brand consistency. Market Research: Keep up-to-date with the latest digital marketing trends, tools, and best practices. Monitor competitor activity and industry trends to identify opportunities for improvement. Key Requirements Proven experience as a Digital Marketing Executive or similar role. In-depth knowledge of digital marketing strategies and tools, including SEO, SEM, content marketing, email marketing, and social media advertising. Experience with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing tools. Strong understanding of SEO, social media algorithms, and online consumer behavior. Excellent communication skills, both written and verbal. Ability to analyze data, generate insights, and make data-driven decisions. Strong organizational and time-management skills. Creative thinking with a keen eye for detail. Bachelor's degree in Marketing, Business, or a related field is preferred. Skills:- Digital Marketing Show more Show less
