Digital Marketing Executive

Key Responsibilities:

• Develop and execute effective SEO strategies to improve website rankings on major search engines (Google, Bing, etc.). 
• Conduct comprehensive keyword research and competitor analysis to identify ranking opportunities. 
• Build high-quality backlinks through guest blogging, outreach, and collaborations with authoritative websites. 
• Optimize landing pages to maximize conversion rates through data-driven A/B testing and behavioral insights.
• Manage business listings across various online directories to ensure consistent and accurate brand information. 
• Create and maintain brand mentions through strategic content placements and influencer partnerships. 
• Monitor, analyze, and report on SEO performance, backlink profiles, and brand mentions using tools like Google Analytics, SEMrush, Ahrefs, Moz, etc. 
• Perform detailed technical SEO audits to identify and fix crawl errors, broken links, page speed issues, and other technical barriers to performance. 
• Collaborate with the content team to optimize website content for SEO and align with marketing goals. 
• Stay updated with the latest SEO trends, algorithm changes, and best practices. 
• Identify new opportunities to enhance digital presence and implement innovative marketing campaigns. 
• Coordinate with web development and design teams to ensure SEO best practices are implemented on the website. 
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, LinkedIn Ads, Facebook Ads, and others to drive targeted traffic and maximize ROI. 
  

Qualifications:

• 5-6 years of proven experience in digital marketing with a focus on SEO, link building, and brand promotion. 
• Strong understanding of search engine algorithms, ranking factors, and backlink strategies. 
• Experience with SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console, and similar platforms. 
• Excellent communication and negotiation skills for outreach and guest blogging activities. 
• Ability to analyze data, generate reports, and translate insights into actionable strategies. 
• Familiarity with content management systems (CMS) like WordPress is a plus. 
• Proactive, detail-oriented, and able to work independently as well as in a team environment.