Digital Marketing Executive

Job Title: Digital Marketing Executive
Location: Anna Nagar East
EXP: 6 to 2 years
Job Type: Full-time

Job Summary:

We are seeking a dynamic and creative Digital Marketing Executive to manage and grow our online presence. You will play a crucial role in crafting and executing effective digital and social media strategies to increase brand visibility, engage our target audience, and support business growth.

Key Responsibilities:1. Content Creation & Execution

• Design professional flyers, posters, banners, reels, and stories.
• Create engaging content for various platforms (text, images, and videos).
• Execute timely posting and manage the content calendar.

2. Trend & Engagement Monitoring

• Monitor current digital trends and user behavior across platforms.
• Engage with followers; respond to comments and messages.
• Build and nurture a strong online community.

3. Influencer & Partnership Collaboration

• Identify and collaborate with relevant influencers.
• Plan and execute sponsored content and brand partnerships.

4. Performance Tracking & Reporting

• Track and analyze social media performance using analytics tools.
• Prepare regular reports to evaluate campaign effectiveness.

5. Strategic Input & Market Analysis

• Conduct competitor and market research to stay ahead of trends.
• Suggest new tools, features, and strategies for improvement.
• Allocate and manage budgets for social media campaigns.

6. Cross-Team Collaboration

• Work closely with the marketing and business development teams.
• Ensure consistent brand messaging across all digital platforms.

Qualifications & Skills:

• Bachelor’s degree in Digital Marketing, Communications, or a related field (or equivalent practical experience).
• 1+ year of experience in digital or social media marketing (internship experience also considered).
• Proficiency in platforms such as Facebook, Instagram, LinkedIn, WhatsApp Business, Twitter, and YouTube.
• Experience with Canva, Photoshop, or CorelDRAW (preferred).
• Familiarity with social media management and analytics tools.
• Strong creative mindset with analytical ability.
• Excellent time management and multitasking skills.
• Self-motivated, proactive, and collaborative team player.
• Effective verbal and written communication skills.
• .

Job Types: Full-time, Permanent

Pay: ₹16,000.00 - ₹20,000.00 per month

Benefits:

• Health insurance

Schedule:

• Day shift
• Morning shift
• Weekend availability

Supplemental Pay:

• Performance bonus

Experience:

• Canva, Photoshop, or CorelDRAW : 1 year (Preferred)
• social media management and analytics tools.: 1 year (Preferred)
• digital or social media marketing: 1 year (Preferred)

Work Location: In person