Digital Marketing Executive

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About the Role

Digital Marketing Executive

What You’ll Do

SEO & ASO

• Improve organic visibility through on-page and off-page SEO
• Optimize mobile app listings on Google Play and App Store
• Conduct regular keyword research and technical audits

Performance Marketing

• Plan and manage paid campaigns across Google Ads, Facebook, Instagram & YouTube
• Focus on ROI, lead generation, and funnel optimization

Creatives, Content & Social Media Strategy

• Develop engaging website, blog, and ad copy
• Collaborate on ad creatives and campaign messaging
• Build and execute social media calendars and brand campaigns
• Keep track of the latest marketing trends and apply them to campaigns

Email, WhatsApp & SMS Marketing

• Launch targeted outreach campaigns with performance tracking

In-App Engagement

• Implement push notifications, in-app banners, and feature promotions

Analytics & Reporting

• Monitor KPIs using Google Analytics, derive insights, and optimize strategies
• Prepare monthly performance reports and present to key stakeholders

Cross-functional Collaboration

• Work closely with internal designers, developers, and product teams

What We’re Looking For

• 2–4 years of experience in digital marketing roles
• Expertise in:
• SEO, ASO, Google & Facebook Ads, Content Marketing, Social Media Management
• Ads strategy, creatives, copywriting, and campaign performance optimization
• Data analysis, campaign performance, CRO
• Tools: Google Analytics, Google Ads, Meta Business Suite, Mailchimp, SEMrush, Ahrefs, WhatsApp Business API
• Qualification: Bachelor’s/Master’s degree in Marketing, Digital Marketing, or a related field
• Strong communication, creative thinking, and trend awareness
• Proven track record of improving digital performance metrics

Why Join Us?

At Easy Pay, you’ll be part of a dynamic team shaping the future of digital payments. We offer a collaborative culture, fast-paced growth, and opportunities to make a real difference.

Apply Now:

Immediate Joiners Preferred