Digital Marketing Executive

Job Title: Digital Marketing Executive

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About the Role

Digital Marketing Executive

What You’ll Do

• SEO & ASO

• Improve organic visibility through on-page and off-page SEO
• Optimize mobile app listings on Google Play and App Store
• Conduct regular keyword research and technical audits

• Performance Marketing

• Plan and manage paid campaigns across

  Google Ads, Facebook, Instagram & YouTube

• Focus on ROI, lead generation, and funnel optimization

• Content & Social Media Strategy

• Develop engaging website and blog content
• Build and execute social media calendars and brand campaigns

• Email, WhatsApp & SMS Marketing

• Launch targeted outreach campaigns with performance tracking

• In-App Engagement

• Implement push notifications, in-app banners, and feature promotions

• Analytics & Reporting

• Monitor KPIs using

  Google Analytics

  , derive insights, and optimize strategies
• Prepare monthly performance reports and present to key stakeholders

• Cross-functional Collaboration

• Work closely with internal designers, developers, and product teams

What We’re Looking For

• Experience

  : 2–4 years in digital marketing roles

• Expertise in

  :

• SEO, ASO, Google & Facebook Ads, Content Marketing, Social Media Management

• Data analysis, campaign performance, CRO

• Tools

  : Google Analytics, Google Ads, Meta Business Suite, Mailchimp, SEMrush, Ahrefs, WhatsApp Business API

• Qualification

  : Bachelor's/Master’s degree in Marketing, Digital Marketing, or a related field
• Strong communication and creative thinking skills
• Proven track record of improving digital performance metrics

Why Join Us?

At Easy Pay, you’ll be part of a dynamic team shaping the future of digital payments. We offer a collaborative culture, fast-paced growth, and opportunities to make a real difference.

Apply Now

🔔 Immediate Joiners Preferred