Job Title: Digital Marketing Executive 📍 Location: Viman Nagar, Pune (On-site) 🏢 Company: Easy Pay Limited 💼 Experience: 2 to 4 years 🕒 Employment Type: Full-time 🗂 Industry: Financial Services About the Role Easy Pay Limited is looking for a passionate and performance-driven Digital Marketing Executive to join our in-house marketing team in Pune. If you have 2–4 years of hands-on experience in SEO, paid campaigns, and digital content strategy, this is your opportunity to make a real impact in a growing fintech organization. What You’ll Do SEO & ASO Improve organic visibility through on-page and off-page SEO Optimize mobile app listings on Google Play and App Store Conduct regular keyword research and technical audits Performance Marketing Plan and manage paid campaigns across Google Ads, Facebook, Instagram & YouTube Focus on ROI, lead generation, and funnel optimization Content & Social Media Strategy Develop engaging website and blog content Build and execute social media calendars and brand campaigns Email, WhatsApp & SMS Marketing Launch targeted outreach campaigns with performance tracking In-App Engagement Implement push notifications, in-app banners, and feature promotions Analytics & Reporting Monitor KPIs using Google Analytics , derive insights, and optimize strategies Prepare monthly performance reports and present to key stakeholders Cross-functional Collaboration Work closely with internal designers, developers, and product teams What We’re Looking For Experience : 2–4 years in digital marketing roles Expertise in : SEO, ASO, Google & Facebook Ads, Content Marketing, Social Media Management Data analysis, campaign performance, CRO Tools : Google Analytics, Google Ads, Meta Business Suite, Mailchimp, SEMrush, Ahrefs, WhatsApp Business API Qualification : Bachelor's/Master’s degree in Marketing, Digital Marketing, or a related field Strong communication and creative thinking skills Proven track record of improving digital performance metrics Why Join Us? At Easy Pay, you’ll be part of a dynamic team shaping the future of digital payments. We offer a collaborative culture, fast-paced growth, and opportunities to make a real difference. 📩 Apply Now : Send your resume to hr@easypay.in 🔔 Immediate Joiners Preferred
