Digital Marketing Executive

Company Description

Drlogy creates a comprehensive healthcare platform for patients, professionals, and practices, accessible anytime, anywhere. We provide one-touch healthcare solutions, helping users store health records, track fitness activities, and access healthcare providers and information. Our tools, such as online appointments and practice management, enhance practice efficiency and patient relationships. We are committed to verified, trusted, and affordable healthcare experiences with secure personal information. Our dedicated team strives to continuously improve healthcare for everyone, ensuring quality for both providers and patients.

Role Description

This is a full-time on-site role for a Digital Marketing Executive located in Rajkot. The Digital Marketing Executive will be responsible for planning and executing marketing campaigns, managing social media platforms, creating web content, analyzing web performance, and communicating effectively with team members. Daily tasks include developing and implementing marketing strategies, optimizing content for SEO, and using web analytics tools to track the success of campaigns.

Qualifications

• Marketing and Social Media Marketing skills
• Strong Communication and Web Content Writing abilities
• Proficiency in Web Analytics tools
• Excellent organizational and time management skills
• Ability to work collaboratively in a team environment
• Experience with healthcare industry marketing is a plus
• Bachelor's degree in Marketing, Business, Communications, or related field

Responsibilities

1. Strategy Development

• Develop and implement digital marketing strategies to achieve business goals and objectives.
• Align strategies with overall business and sales objectives.

2. Campaign Management

• Plan, execute, and optimize online marketing campaigns across channels such as SEO, SEM, social media, and display ads.
• Track campaign performance and make data-driven improvements.

3. Content Creation and Management

• Oversee the creation, publishing, and distribution of engaging content (blogs, videos, infographics, social media posts, etc.).
• Ensure all content aligns with brand voice and SEO standards.

4. Analytics and Reporting

• Monitor and analyze the performance of campaigns using tools like Google Analytics, Search Console, and Ads Manager.
• Provide detailed reports and actionable insights to management.

5. Budget Management

• Manage the digital marketing budget effectively.
• Ensure cost efficiency and maximize ROI on all campaigns.

6. SEO and SEM

• Optimize website structure, landing pages, and content to improve organic rankings.
• Plan, manage, and monitor paid search campaigns (Google Ads, Bing Ads, etc.).

7. Social Media Management

• Develop and manage the company’s social media presence on platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Increase engagement, followers, and conversions through organic and paid campaigns.

8. Email Marketing

• Plan and execute personalized email marketing campaigns.
• Build and maintain segmented mailing lists for lead nurturing and customer engagement.

9. Team Leadership

• Lead, train, and mentor the digital marketing team.
• Foster collaboration, innovation, and continuous improvement.

10. Stakeholder Collaboration

• Work closely with sales, product, and customer success teams to align marketing efforts.
• Support cross-department initiatives with digital campaigns.

11. Market Research and Analysis

• Conduct research to identify market trends, competitor strategies, and customer insights.
• Recommend innovative ideas to maintain a competitive advantage.

12. Compliance and Best Practices

• Ensure all digital marketing activities comply with legal, ethical, and industry standards.
• Stay updated with evolving digital marketing tools, algorithms, and trends.