Digital Marketing Executive

About the Role

We are seeking a dynamic and results-driven Digital Marketing Executive to strengthen our presence in the industrial automation sector. The candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to drive brand awareness, generate qualified leads, and support business growth.

Key Responsibilities

1. Develop and manage digital marketing campaigns tailored to automation and industrial technology markets.

2. Create engaging content for social media, email, blogs, and websites to communicate technical solutions effectively.

3. Manage SEO/SEM strategies to improve search rankings and website traffic.

4. Plan and execute paid ad campaigns (Google Ads, LinkedIn Ads, etc.) targeted at B2B clients in manufacturing, robotics, and automation sectors.

5. Monitor and analyze campaign performance metrics using tools like Google Analytics, HubSpot, or similar platforms.

6. Collaborate with the sales team to align lead generation strategies with business goals.

7. Maintain and update the company website with the latest products, case studies, and industry trends.

8. Conduct competitor analysis and market research to identify growth opportunities.

9. Organize and promote webinars, product launches, and online events for technical audiences.

Required Skills & Qualifications

1. Bachelor’s degree in Marketing, Business, or related field.

2. 2–4 years of experience in digital marketing, preferably in B2B/automation/industrial sector.

3. Proficiency in Google Ads, SEO tools, and marketing automation platforms.

4. Strong knowledge of LinkedIn marketing for B2B lead generation.

5. Excellent communication skills with the ability to translate technical concepts into engaging content.

• 6. Analytical mindset with experience in campaign tracking and reporting.