Digital Marketing Executive

Job Title: Digital Marketing Executive

Location: Ahmedabad Office (Must be able to work from office)

Department: Marketing

Reports To: Marketing Manager

Job Summary:

We are looking for a dynamic and results-oriented Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for driving online traffic, increasing brand awareness, and executing digital marketing campaigns across various channels. This role demands a strong understanding of digital marketing tools and techniques, along with the ability to stay current with industry trends.

Must be able to work from Ahmedabad Office only. Please don’t apply if you are looking for permanent WFH or remote work.

Key Responsibilities:

• Campaign Management:
• Plan, implement, and optimize digital marketing campaigns across multiple platforms (social media, email, search engines, display ads).
• Work closely with the marketing team to create strategies for lead generation, brand awareness, and customer engagement.
• Social Media Management:
• Create, curate, and manage content across various social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
• Monitor social media engagement and optimize campaigns for better reach and interaction.
• Content Marketing:
• Collaborate with content teams to develop compelling content that aligns with the brand’s voice.
• Optimize blog posts, web pages, and other content to improve SEO and increase organic traffic.
• SEO & SEM:
• Conduct keyword research, optimize website content, and develop strategies to improve organic rankings.
• Manage paid search campaigns (Google Ads, Facebook Ads, etc.) and analyze the performance.
• Email Marketing:
• Design and execute email marketing campaigns to nurture leads and improve conversion rates.
• Monitor and report on key metrics, including open rates, click-through rates, and conversions.
• Analytics & Reporting:
• Use tools like Google Analytics, SEMrush, and social media insights to track and measure campaign performance.
• Provide regular reports and data-driven insights to refine marketing strategies.
• Brand Awareness:
• Contribute to building the brand’s online presence through digital marketing strategies.
• Explore and experiment with new digital marketing tactics and technologies.
• Collaborative Teamwork:
• Work with cross-functional teams to ensure the seamless execution of campaigns.
• Provide creative ideas and digital solutions to meet company goals.

Qualifications:

• Skills:
• Knowledge of digital marketing channels and strategies (SEO, SEM, content marketing, social media, email marketing).
• Experience with digital marketing tools like Google Analytics, Google Ads, SEMrush, and social media platforms.
• Strong written and verbal communication skills.
• Knowledge of HTML, CSS, and content management systems (WordPress) is a plus.
• Attributes:
• Creative thinker with strong problem-solving abilities.
• Highly organized, with the ability to manage multiple projects at once.
• Analytical mindset, capable of interpreting data to make strategic decisions.
• Passionate about digital marketing and staying up-to-date with industry trends.

Industry:

• Software Development

Schedule:

• Day shift, Monday to Friday

Ability to Commute/Relocate:

• Must be able to commute to Gota, Ahmedabad (382460, Gujarat).

Salary:

• Full-time salary: ₹15,000 - ₹25,000 per month based on skills and experience.
• Intern Stipend: ₹6,000 per month.

Employee Perks (Benefits):

Please refer to our Employee Perks (Benefits) for more details.

Other Terms:

• 3 months probation period
• 2-month notice period
• WFH will only be allowed during the pandemic.

For more details on HR policies, refer to HR Policies and Leave Policies.

This version aligns with your requirement for a Digital Marketing Executive and includes the necessary disclaimers regarding office location.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Leave encashment

Schedule:

• Monday to Friday

Application Question(s):

• Do you have basic knowledge of WordPress and writing blog post in it?

Education:

• Bachelor's (Preferred)

Experience:

• Content Writing, SEO & Digital Marketing: 1 year (Preferred)

Language:

• English (Required)

Work Location: In person