Digital Marketing Coordinator

Job Title: Sales Associate 

Key Responsibilities: 

1. Google Ads Campaign Management 

∙Strategize, build, and manage end-to-end Google Ads campaigns — Search, Display, YouTube, 

Performance Max, and Retargeting. 

∙Conduct in-depth keyword research, competitor analysis, and audience segmentation. 

∙Develop copy variations and creative briefs aligned with each client’s goals and buyer personas. 

∙Set up and optimize conversion tracking to accurately measure campaign performance. 

∙Continuously monitor campaign metrics (CTR, CPC, CPA, ROAS) and optimize bids, budgets, 

and targeting to maximize ROI. 

∙Implement A/B testing on ads, keywords, and landing pages for data-driven performance 

improvements. 

∙Stay updated with Google Ads policies, algorithms, and best practices. 

2. Landing Page Strategy & Optimization 

∙Collaborate with the creative and web teams to design, review, and optimize landing pages for 

conversion performance. 

∙Analyze landing page metrics such as bounce rate, dwell time, and conversion rate to identify 

optimization opportunities. 

∙Recommend improvements in layout, copy, CTA placement, and user experience to ensure 

seamless ad-to-page alignment. 

∙Leverage tools such as WordPress to make real-time edits and implement tracking scripts. 

3. Meta Ads (Secondary Focus) 

∙Assist with or manage campaigns on Meta Ads (Facebook & Instagram) when required. 

∙Create and manage campaign structures, pixel tracking, audience targeting, and creative testing. 

∙Analyze and report on performance across Meta platforms to present unified paid media insights. 

4. Reporting & Analytics 

∙Prepare weekly and monthly performance reports, highlighting insights, trends, and actionable 

recommendations. 

∙Use tools such as Google Data Studio (Looker Studio) and Google Analytics 4 to visualize 

campaign performance. 

∙Identify new opportunities for scaling campaigns or reallocating budget based on performance 

data. 

5. Communication & Collaboration 

∙Act as a reliable and responsive extension of the client’s team, providing proactive updates and 

suggestions. 

∙Collaborate with account managers, content creators, and developers to ensure alignment 

between campaigns and business goals. 

∙Maintain campaign documentation and version control for all ad accounts. 

Required Skills & Qualifications 

∙Hands-on experience managing Google Ads campaigns for multiple clients or brands. 

∙Proven success in lead generation, e-commerce, and performance-based campaigns. 

∙Strong understanding of CRO (Conversion Rate Optimization) and landing page design 

principles. 

∙Proficient in Google Ads, Google Analytics (GA4), Google Tag Manager, Looker Studio, 

and keyword research tools (SEMrush, Ahrefs, etc.). 

∙Working knowledge of Meta Ads Manager, Facebook Pixel, and conversion tracking. 

∙Experience with landing page builders such as Unbounce, Instapage, Elementor, or Webflow. 

∙Exceptional attention to detail, analytical thinking, and problem-solving ability. 

∙Strong written and verbal communication skills. 

∙Ability to work independently, manage deadlines, and handle multiple client projects 

simultaneously.

US shift

Salary- 20-23k (4 hours)