Digital Marketing Analyst

Job Opening: Digital Marketing Analyst
Company: Dynamics Hooqx Digital Services Pvt. Ltd.
Location: Kolkata – Saltlake, Sector V
Experience Required: Minimum 2 years in a similar profile
Employment Type: Full-time

About the Company:

Dynamics Hooqx Digital Services Pvt. Ltd. is a fast-growing digital solutions company specializing in digital marketing, branding, web development, and business growth strategy. We are passionate about creativity, performance, and delivering measurable results to our clients.

Position Overview:

We are looking for an experienced and data-driven Digital Marketing Analyst to join our team. The ideal candidate will have a strong background in analyzing marketing data, optimizing digital campaigns, and improving online visibility and ROI.

Key Responsibilities:

• Plan, execute, and analyze performance marketing campaigns across Google Ads, Meta Ads, and other digital platforms.
• Monitor and evaluate campaign performance using analytics tools such as Google Analytics, Google Tag Manager, and Data Studio.
• Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.) to drive engagement and growth.
• Conduct keyword research, competitor analysis, and audience segmentation.
• Generate reports on campaign performance, ROI, and recommendations for improvement.
• Collaborate with the creative and content teams to ensure cohesive marketing strategies.
• Stay updated with the latest trends and best practices in digital marketing, SEO, SEM, and analytics.

Key Skills & Qualifications:

• Minimum 2 years of experience as a Digital Marketing Analyst or in a similar role.
• Proficiency in Google Ads, Meta Ads, Google Analytics, SEO, SEM, and social media management.
• Strong analytical and problem-solving skills.
• Experience with tools like Google Tag Manager, Ahrefs, SEMrush, and Excel for reporting.
• Excellent understanding of digital marketing metrics (CTR, CPC, CPA, ROAS, etc.).
• Knowledge of email marketing, remarketing, and conversion tracking will be an advantage.
• Excellent communication and presentation skills.

Educational Qualification:

Bachelor’s degree in Marketing, Business Administration, or a related field. Certification in Google Ads, Analytics, or Digital Marketing will be preferred.

Salary:

As per experience and last drawn salary.

How to Apply:

Interested candidates can send their updated resume to s.anjum@hooqx.com with the subject line “Application for Digital Marketing Analyst – Saltlake”.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Experience:

• Digital marketing: 3 years (Required)
• Google Ads: 2 years (Required)
• Social media management: 2 years (Preferred)

Location:

• Salt Lake, Kolkata, West Bengal (Required)

Work Location: In person