Digital Growth & Outreach Specialist

Are you a creative digital marketer with an entrepreneurial mindset and a knack for research, outreach, and strategy?

Qualicare, Princeton

If you love SEO, prospecting, continuous improvement, and building meaningful client relationships, this hybrid role is your chance to make a real difference.

About Us:

Qualicare Home Care Princeton is a compassionate and dedicated home care agency committed to providing high-quality, personalized care to seniors and individuals in need. Our mission is to improve lives by supporting independence and dignity at home.

Key Responsibilities:

SEO & Digital Marketing (approx. 60%):

• Develop, implement, and continuously improve SEO strategies to drive organic growth.
• Optimize website content, meta tags, backlinks, and technical SEO to improve visibility and reach.
• Research and identify relevant keywords for the home care industry and create targeted content plans.
• Plan and execute digital marketing campaigns across social media, email, and other relevant channels.
• Analyze website performance using Google Analytics, Search Console, and other SEO tools; prepare regular performance reports and presentations.
• Create engaging blog posts, case studies, and educational content to attract and retain visitors.
• Manage and improve local SEO (Google Business Profile, local listings, citations).
  

Sales Development, Research & BDM Support (approx. 40%):

• Identify and research potential referral sources, partners, and individual clients.
• Support the US-based Business Development Manager with in-depth market research, competitor analysis, and identifying new partnership opportunities.
• Use 

  LinkedIn Sales Navigator

   and other research tools to find and connect with targeted prospects.
• Help analyze lead quality and prospecting results to identify what is working and what needs improvement, providing actionable insights on an ongoing basis.
• Assist in refining outreach strategies, messaging, and targeting, and continuously improve processes to maximize effectiveness.
• Qualify inbound and outbound leads; schedule meetings for the BDM and care consultants.
• Build and maintain a database of leads in 

  Zoho CRM

  ; track all interactions and maintain accurate records.
• Follow up on leads consistently and nurture relationships until they are ready to convert.
• Prepare and deliver compelling presentations and reports for internal and external stakeholders.
• Represent the agency at virtual events or support the BDM in preparing for in-person meetings and community outreach.
  

Requirements:

• Proven experience in SEO and digital marketing (ideally for service-based or healthcare-related businesses).
• Strong knowledge of on-page and off-page SEO techniques, keyword research, and content optimization.
• Experience with Google Analytics, Search Console, and major SEO tools (Ahrefs, SEMrush, Moz, etc.).
• Proficiency in 

  Zoho CRM

  ; ability to manage and segment leads effectively.
• Experience using 

  LinkedIn Sales Navigator

   for prospecting and outreach.
• Strong skills in 

  Microsoft Excel

   (data analysis, reporting, tracking KPIs).
• Excellent 

  presentation skills

  ; confident in preparing and delivering engaging client presentations and internal reports.
• Experience in sales prospecting, lead qualification, or SDR roles.

• Excellent written and verbal communication skills are a must.

   Ability to clearly and persuasively convey information to diverse audiences.
• Strong organizational skills and exceptional attention to detail.
• A continuous improvement mindset: someone who appreciates process, constantly looks for ways to optimize, and embraces change.
• Entrepreneurial attitude — proactive, resourceful, and comfortable working independently while closely supporting the BDM’s strategic goals.
• Passion for helping people and aligning with our mission to improve lives through quality home care.
  

Preferred:

• Background in healthcare or home care services marketing.
• Experience in local community outreach or partnerships.
  

Benefits:

• Competitive salary + performance-based incentives.
• Remote working arrangements.
• Opportunity to make a direct impact on the growth of a mission-driven organization.
• Professional growth and training support.
  

How to Apply:

Please submit your resume, a brief cover letter explaining why you’re an excellent fit for this remote role, and any relevant portfolio or examples of SEO/digital marketing work.