Digital Experience Analyst

Job Title: Digital Experience Analyst

Location: Hyderabad, India

Employment Type: Full-time

About NationsBenefits:

NationsBenefits is recognized as one of the fastest-growing companies in America and a leading Healthcare Fintech provider. We specialize in supplemental benefits, flex cards, and member engagement solutions. Partnering with managed care organizations, we offer innovative healthcare solutions that drive growth, improve outcomes, reduce costs, and deliver value to members.

Through our comprehensive suite of supplemental benefits, fintech payment platforms, and member engagement solutions, we enable health plans to provide high-quality benefits that address social determinants of health, ultimately improving member health outcomes and satisfaction.

We offer a dynamic and fulfilling work environment that attracts top talent, where associates are encouraged to contribute to delivering premier service to both internal and external customers. Our goal is to transform the healthcare industry for the better! We provide opportunities for career advancement across multiple locations in the US, South America, and India.

Position Overview:

As a Digital Experience Analyst, you will be the go-to expert for digital product and e-commerce analytics, with a strong emphasis on Amplitude. You'll work closely with product managers, developers, and UX designers to translate data into actionable insights that fuel product improvements, customer engagement, and revenue growth.

This role is ideal for someone who thrives in fast-paced, collaborative environments and has a proven track record of using analytics to enhance digital product performance.

Key Responsibilities:

• Own Amplitude analytics implementation, reporting, and optimization across all digital platforms.
• Partner with UX designers and development teams to define tracking strategies, event taxonomy, and customer journey mapping.
• Deliver clear and actionable insights on conversion funnels, feature adoption, and retention trends to drive e-commerce growth.
• Support A/B testing and experimentation, ensuring metrics are aligned with business objectives.
• Translate complex data into compelling dashboards, presentations, and recommendations for stakeholders at all levels.
• Collaborate with product, marketing, and technology teams to optimize member experiences and reduce digital friction.
Ensure data quality, consistency, and governance for all digital analytics initiatives.

• 
  

Requirements:

• Bachelor's degree in computer science, Information Technology, or a related field.
• 3–5+ years of experience in digital analytics, ecommerce experience preferred.
• Expert-level proficiency in Amplitude, including advanced segmentation, cohort analysis, funnels, and behavioral analytics.
• Hands-on experience with e-commerce platforms, experimentation tools, and tagging solutions (e.g., GTM, Segment, Snowplow, etc.).
• Strong SQL skills; Python or R for deeper analysis a plus.
• Experience collaborating with UX, product, and engineering teams to inform design and development decisions.
• Excellent communication and storytelling skills with the ability to simplify complex data for non-technical audiences.
• Familiarity with healthcare or fintech industries preferred but not required.