Job
Description
Pancake is looking for a performance-driven Digital Ads Specialist to lead and optimize advertising efforts across Google Ads, Native platforms (e.g., MGID, Taboola), and LinkedIn Ads. You will be responsible for managing full-funnel paid campaigns that support business growth, customer acquisition, and lead generation for our product suite across Southeast Asia. If you're a strategic thinker with strong analytical skills and a passion for driving measurable results, we’d love to hear from you. Key Responsibilities Campaign Strategy & ExecutionDevelop and execute digital advertising strategies aligned with business objectives. Set up and manage campaigns on Google Ads (Search, Display, YouTube), LinkedIn Ads, and Native platforms. Identify audience segments and tailor campaigns accordingly (with ICP suggestion). Optimization & Performance Management Monitor campaign performance daily and make data-driven adjustments to improve CTR, CPC, CPA, ROAS, and ROI. A/B test ad creatives, landing pages, audience targeting, and bidding strategies. Troubleshoot underperforming ads and implement corrective actions quickly. Reporting & InsightsTrack KPIs and create regular performance reports with actionable insights Share learnings and best practices to inform future campaigns. Collaboration Work closely with the content, design, and market growth teams to develop ad creatives and copy. Align messaging and visuals with the Pancake brand voice and product positioning. Market & Competitor IntelligenceStay updated on platform trends, algorithm changes, and competitor tactics. Recommend new platforms, tools, or formats for testing. Requirements English communication skills – both verbal and written – to work with cross-functional and international teams 3+ years of hands-on experience managing paid campaigns on Google Ads and at least one of: Native Ads or LinkedIn Ads. Proven track record of improving ROI and hitting performance targets. Solid understanding of customer acquisition funnels and B2B/B2C differences. Problem-solving skills and proficiency in analytics tools such as Google Analytics, LinkedIn Campaign Manager, or Looker Studio. Comfortable working independently and managing multiple campaigns in parallel. Experience with lead generation or e-commerce funnels is a plus. Nice to Have Experience with marketing automation and CRM tools (ABM - Account Based Marketing) Familiarity with programmatic advertising or retargeting platforms. Basic copywriting or creative asset editing skills. What We Offer: Competitive salary and performance-based incentives. Opportunity to work in a high-growth SaaS environment. Professional development opportunities and career advancement. Collaborative and innovative work culture. Apply with your Resume, Portfolio, and a relevant Cover Letter to marketing@pancake.vn. Applications with relevant information and required documents will be given preference. Show more Show less
