Digital Ads Specialist

Roles and Responsibilities

• Develop, execute, and optimize paid digital advertising campaigns across Google Ads, Meta Ads, display networks, and other relevant platforms to meet business goals.
• Create innovative ad strategies and campaign ideas, including concepts for reels, short-form videos, and social media campaigns.
• Act as a camera-friendly spokesperson/performer for reels, explainer videos, and engaging ad content.
• Collaborate with graphic designers to brief and guide the creation of eye-catching ad creatives, static banners, and video content.
• Conduct keyword research, audience targeting, and competitive analysis to maximize campaign ROI.
• Monitor ad performance metrics (CTR, CPC, ROAS, conversions, engagement rates) and provide actionable insights.
• Manage and optimize company websites and landing pages for ad campaigns (SEO, speed optimization, and conversions).
• Work closely with the content and design team to ensure campaigns are aligned with brand voice and marketing objectives.
• Stay ahead of digital marketing trends, especially in performance marketing, creative ad formats, and social media innovations.
• Support broader digital marketing initiatives such as email campaigns, WhatsApp marketing, and remarketing strategies.
• Troubleshoot pixel issues, event mismatches, and attribution discrepancies, ensuring smooth integration between ad platforms and websites.
• Work with developers/the WordPress team for website integration of tracking codes, landing pages, and conversion funnels.

Qualifications:

• Bachelor's degree in Marketing, Business, Media, or a related field.
• 2-3 years of experience in running successful digital advertising campaigns (Google Ads, Meta Ads, PPC, Display, Video Ads).
• Strong knowledge of SEO, SEM, keyword targeting, and analytics platforms (Google Analytics, Page Speed Insights, Semrush, Screaming Frog).
• Familiarity with WordPress and website performance optimization.
• Excellent communication skills (written & verbal) and the confidence to present in front of the camera.
• A creative, analytical, and data-driven mindset.
• Ability to multitask, meet deadlines, and collaborate effectively in a team.

Skills Required:

• Paid Ads Expertise: Google Ads, Meta Ads, PPC, Display Advertising.
• SEO & SEM Tools: Semrush, Screaming Frog, Keyword Analysis, Backlinking, iwebchck, Page Speed Insights.
• Content & Creative: Ad copywriting, Blog Writing, Social Media Marketing, Online Branding.
• Platforms & Tools: Google Analytics, WordPress, Email/SMS/WhatsApp Marketing.
• Creative Collaboration: Ability to ideate and guide graphic designers & video editors.
• On-Camera Presence: Comfortable acting, presenting, or ideating social media reels and ad content.
• Strong organizational, problem-solving, and communication skills.