DGM - eCommerce & Quick Commerce - Growth & Marketing

Job Description

TLDR Mandatory requirement: 1. Only people from Swiggy, Blinkit, Zepto, Zomato, Instamart, Country Delight, BigBasket, JioMart Grocery, Flipkart Minutes, Amazon Tez/Now, Dunzo etc can apply. PLEASE do not apply if you are not from a similar startup 2. Experience of Growth mandatory - You would be setting up the Q-Com vertical for the retail giant 3. Experience in Marketing is mandatory. 4. Preference to people in and from Kolkata . Other location is Bangalore . 5. MBA Mandatory & from a Tier 1 Campus Detail requirements given below - Are you a dynamic and results-driven leader with a passion for scaling businesses in the digital commerce space? We are seeking an eCommerce - Growth & Marketing Lead to join a profitable quick commerce platform within a well-established retail group. This is a high-impact role driving aggressive growth and market expansion for a key business unit. What You'll Do: - Acquisition Focused: Develop and execute aggressive growth and market expansion strategies, particularly for new city launches and scaling existing ones from a small base. Plan and execute impactful marketing initiatives across both digital (performance marketing, paid media, SEO/SEM for traffic, CRM) and offline/BTL channels to drive customer acquisition. Customize product assortments to match market-specific demands. - Retention Focused: Implement personalized customer engagement and communication strategies to improve retention and Lifetime Value (LTV). Strengthen brand awareness through effective marketing, including offline activities. Collaborate cross-functionally with Data, Product, and Creative teams. - Conversion Focused: Monitor and analyze campaign performance, making data-driven decisions. Own or significantly influence P&L for the growth function, optimizing marketing budget allocation for maximum ROI. Establish, track, and report on key growth metrics (Traffic, Sales, CAC, LTV, Conversion Rates, AOV, etc.). Take full ownership of driving platform traffic and increasing order volumes, aiming for ambitious targets. What We're Looking For (Critical Qualifications & Experience): - Industry Experience (MUST-HAVE - Highest Priority): Direct and RECENT experience in a significant GROWTH LEADERSHIP role (e.g., Growth Manager, City/Regional Lead, Expansion Manager) at a known QUICK COMMERCE platform (e.g., Swiggy Instamart, Zepto, Blinkit). Strong experience in E-grocery (e.g., BigBasket, JioMart Grocery) or highly relevant D2C essentials will also be considered. - Market Expansion & Launch Expertise (CRITICALLY IMPORTANT): Proven, quantifiable success in launching and rapidly scaling quick commerce or e-grocery operations in new cities/markets (0 to 1 growth). - P&L Influence/Ownership & Metrics Driven (MUST-HAVE): Clear evidence of managing or significantly influencing a P&L. Strong track record of owning and achieving targets for key e-commerce growth metrics (Orders, GMV, AOV, CAC, LTV, Conversion Rates, Traffic, Retention). - Holistic Growth Levers Mastery (MUST-HAVE): Demonstrated experience in using a comprehensive set of growth levers: Marketing (Digital - Performance Marketing, Paid Media, SEO/SEM, CRM tools; AND Offline/BTL), Category Influence (assortment planning, pricing strategies), and Operational Acumen (understanding of store operations, last-mile logistics impact). - Educational Pedigree & Experience Quantum (Highly Preferred): MBA from a Tier 1 institution (e.g., IIMs A/B/C/L/K/I, FMS, XLRI, ISB, SPJIMR, MDI). Ideally, 2-3 years of impactful, hands-on experience POST-MBA. - Location Context (Significant Advantage): Direct experience managing and driving growth in Kolkata or similar Eastern Indian markets within Q-Commerce, e-grocery, or highly relevant e-commerce. - Leadership & Traits (MUST-HAVE): Proven experience leading and motivating teams. A self-starter, problem-solver with a "roll-up-your-sleeves" attitude, capable of building initiatives from scratch and taking full ownership in a high-pressure, fast-paced environment. Excellent analytical, project management, communication, and stakeholder management skills. Creative mindset to design innovative marketing and growth strategies. If you are a 0 to 1 thinker and operator ready to drive high-impact growth, we encourage you to apply!