Deputy Director– Media and Digital Programmes

Breakthrough is looking for a Deputy Director to head its Media, Content and Digital portfolio. The Media Head will lead the organisation’s strategic media and content efforts to challenge and reshape narratives around gender, specifically gender norms. This includes overseeing and strategically informing development of all media content- digital and creative aligned with our behaviour change goals. The candidate will work at the intersection of gender politics, pop culture, and digital storytelling, managing a team and collaborating across functions to deliver high-impact narratives and interventions.

This role will report to the Chief Strategic Partnerships and Communications officer (CPCO) and will be part of the Senior Leadership Team.

Key Responsibilities:

Strategy & Leadership

• Develop and implement an integrated media strategy aligned with the organization's vision
• Identify opportunities to leverage digital, traditional, and pop culture media to challenge dominant narratives
• Lead the creation and roll-out of multi-platform behaviour change communication (BCC) campaigns.
• Provide leadership and direction to media, design, content teams, digital youth engagement strategy.
• As part of the Senior Leadership Team, contribute strategically to the organisations processes, outcomes, strategy and culture

Content & Communication

• Oversee development of compelling, inclusive, and evidence-based content—films, social media series, podcasts, influencer campaigns, and more.
• Ensure all messaging reflects a strong gender lens and is intersectional
• Work closely with internal teams to translate insights into creative communication.

Digital & Pop Culture Engagement

• Use pop culture, trends, and digital platforms to engage diverse audiences—especially youth—on gender issues.
• Build partnerships with creators, influencers, platforms, and media houses to amplify content.

Management & Collaboration

• Manage cross-functional creative teams including writers, designers, filmmakers, digital strategists, and consultants.
• Oversee budgets, timelines and deliver on programs as per committed timelines
• Represent the media function in leadership meetings, strategy sessions, and external forums.

Specific Knowledge, Skill & Experience Required:

• Proven experience in media, communications, or content leadership in a gender, human rights or social change context.
• Deep understanding of gender politics, feminist frameworks, and how media shapes cultural norms.
• Expertise in behaviour change communication and strategic storytelling including digital communication for impact.
• Strong grasp of pop culture, audience insights, and digital media ecosystems in India/global South.
• Excellent team leadership, project management, and collaboration skills.
• Experience working with influencers, media partners, and creative agencies.
• Comfort with content production tools, social media analytics, and storytelling formats across platforms.
• 13-15 years of relevant experience

Preferred Qualifications:

• Master’s degree in Media, Communications, Gender Studies, or related fields is Preferred;
• Experience working in civil society, development sector, or social impact startups;
• Strong portfolio of campaigns or content that have driven public engagement on social issues.

About Breakthrough:

Breakthrough works on culture change by shifting social norms that limit women and girls from

reaching their full potential. We work with adolescents and young people aged 11-24 years aiming

for an entire generation to shift and push for change.

Over the last 25 years, we have reached nearly 2.3 million adolescents in schools and communities. With more agency, better negotiation skills and aspiration, young people are calling

out norms that hold them back and taking action, in the communities that Breakthrough works in.

This gives hope that a more equal world is possible for future generations.

Breakthrough’s Culture:

Employees at Breakthrough are expected to work in line with organisational values of Dignity, Integrity and Equity.

Breakthrough is an equal opportunity employer. We consider applicants for all positions without regard to race, colour, caste, religion, creed, gender, age, disability, economic status, marital status, veteran status, sexual orientation, or any other legally protected status. We prefer people from marginalised communities, women and other genders. Our policies and procedures reflect our commitment towards child safeguarding.

Breakthrough is committed to the well-being of its employees and understands an individual’s mental health can impact their ability to work. Breakthrough recognizes taking steps to improve mental health and wellbeing of the employees is essential. We are committed to fostering an environment that promotes employee wellbeing. We recognize that well-being is not just the absence of illness, but the presence of factors that support a fulfilling life.

To know more about Breakthrough, please visit – www.inbreakthrough.org

Eligible candidates interested in this position may apply through the following link: https://www.btconnect.org.in/Applicant/CreateJobApplicant

You can also submit your resume by email to jobs@inbreakthrough.org by 31st Jul 2025.