Demand Generation Specialist (IT Services)

We are a leading IT services company specializing in Digital Marketing, E-Commerce Solutions, and Website Development. We help businesses grow their online presence, drive sales, and optimize digital performance. We are looking for a highly motivated Demand Generation Specialist to fuel our lead pipeline and support our business growth initiatives.

Role Overview:

As a Demand Generation Specialist, you will be responsible for planning, executing, and optimizing multi-channel campaigns to generate qualified leads, drive brand awareness, and accelerate pipeline growth for our IT services. You will work closely with sales and marketing teams to align on strategy, define personas, and deploy effective lead-generation tactics.

Key Responsibilities:

• Develop and execute B2B demand generation strategies to drive quality leads for Digital Marketing, E-Commerce, and Website Development services.
• Plan and run integrated campaigns across email, paid media, SEO, webinars, social media, and content syndication.
• Collaborate with content, design, and digital marketing teams to create targeted messaging and assets.
• Build lead scoring models and implement lead nurturing workflows via marketing automation tools.
• Utilize CRM and marketing automation platforms (e.g., HubSpot, Zoho, Salesforce) for tracking, segmentation, and reporting.
• Analyze campaign performance and continuously optimize for higher ROI and conversion rates.
• Coordinate with the sales team to ensure smooth handoff of qualified leads and measure sales funnel progress.
• Stay updated with industry trends, competitor campaigns, and marketing innovations.
• Drive ABM (Account-Based Marketing) programs when applicable for high-value target accounts.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in demand generation, preferably in an IT services or digital agency environment.
• Solid understanding of lead generation, inbound/outbound marketing, and B2B buyer journeys.
• Proficiency in tools such as Google Ads, Meta Ads, LinkedIn Ads, Mailchimp, HubSpot, or Marketo.
• Familiarity with SEO/SEM principles and website analytics (Google Analytics, GA4).
• Strong analytical and reporting skills with a data-driven approach.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns simultaneously with attention to detail and deadlines.

Job Type: Full-time

Pay: ₹15,000.00 - ₹80,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person