Data Analyst

Role: Data Analyst

Experience: 5+ Years

Location: Delhi NCR

Notice: Immediate Joiners Only

Lead conversations with Senior Management, Category teams, UX, Design, Production etc to scope out requirements, define tests for A/B testing , create hypotheses, develop variations to test, build tests and thoroughly QA them.

▪ Generate insights based on trends observed in the data, tie back to the business initiatives and update business owners

▪ Analysing online user behaviour, conversion data and the customer journeys leading to optimize user experience.

▪ Strong analytical skills to investigate and understand the opportunities of where A/B testing may be required and analyze the success of tests that have been run.

▪ Experience working with cloud based and open-source technologies including Amazon Web Services and/or use of Google Big Query and Google Cloud Platform.

▪ Experience in working on a Data Visualization/BI/MI tool (Tableau, Power BI, Data Studio etc.), dashboard performance tuning to handle large data sets and deployment process in an enterprise setup

▪ Strong dashboard skills coupled with analytical thinking to help define business specific dashboards

▪ Evaluate tools and technologies to develop best in class analytic strategies

▪ Use statistical tools and techniques to identify and evaluate the relationships between data fields, define customer segments

▪ Good understanding of customer segmentation techniques and audience activations using downstream systems

▪ Strong understanding of tag management tools, variables and optimization tool setup

▪ Execute quantitative analysis that translates data into actionable insights.

▪ Manage and Interpret large amounts of complex data across functions (Web, App, CRM, Operations, etc.) and experience in building correlations, forecasts and attribution modelling.

▪ Ensure data integrity and recognize / resolve data inconsistencies in reports, analysis and analytics toolsets.

▪ Ability to work with cloud platforms for data analytics, reporting and statistical needs

▪ Be able to extract and manipulate complex data using queries from a CDP kind of a system.

▪ Develop and enhance automated reporting templates that communicate KPI, trends and deviations to stakeholders.

▪ Effective presentation and story boarding skills with exposure to executive level presentations.

▪ Understanding digital marketing landscape and ability to derive campaign analysis in terms of campaign performance and channel optimization

▪ Experience in conducting industry research and analyzing clients business performance at least in 2-3 scenarios

▪ Strong understanding about how to define and set benchmarks for various KPIs