D2C Associate / Manager

We’re looking for a performance-driven marketer with a deep understanding of the D2C landscape. You’ll be responsible for strategizing, executing, and optimizing paid campaigns across channels to drive customer acquisition, retention, and revenue growth. If you thrive in a fast-paced environment, are obsessed with metrics, and love creative testing, this role is for you.

Should have a strong business acumen.

Key Responsibilities:

● Paid Media Campaigns: Plan, execute, and optimize paid campaigns across Meta (FB/Instagram), Google (Search, Display, YouTube), and other relevant platforms.

● Performance Tracking: Monitor campaign performance daily. Track KPIs like CAC, ROAS, CTR, conversion rates, and continuously optimize budgets and creatives.

● D2C Website Growth: Work closely with design and product teams to improve landing pages, funnels, and overall shopping experience to boost conversion rates.

● Funnel Management: Own the full-funnel journey — from ad impression to checkout — ensuring maximum eciency at each stage.

● Creative Briefing: Collaborate with content/design teams to test multiple creatives, hooks, and formats tailored to various audience cohorts.

● Retention & CRM: Support/lead email marketing, WhatsApp, and retargeting strategies to improve LTV and repeat purchase rate

● Analytics & Reporting: Regularly analyze performance, generate insights, and present reports with action plans.

● Growth Experimentation: Run A/B tests and experiments across channels and touchpoints to discover new growth levers.

● Market & Competitor Research: Stay updated with D2C trends, new platform features, and competitor strategies. 

Qualifications

 2–8 years of experience in performance marketing, preferably in a D2C/e-commerce setup

● Hands-on expertise in Meta Ads Manager, Google Ads, and performance analytics tools

● Strong analytical skills and comfort with tools like Google Analytics, Excel/Sheets, and basic attribution modeling

● Experience working with Shopify, Moengage or other retention tool.

● Comfort with creative testing, messaging iterations, and campaign experiments

● Proactive, data-driven, and eager to learn with a “growth hacker” mindset

Location can be Chennai -Work from Office or Remote