About the Role We are looking for a creative and talented Junior Copywriter to join our award winning brand team who can bring the Plush voice to life across platforms. You’ll write copy and content that’s clear, clever, and never boring. You’ll need a pulse on desi internet culture, trending creator content, and the kind of language that makes people pause and double-tap. If you can switch from playful to informative to heartfelt, you’ll fit right in. What You’ll Write & Ideate (& Own): Plan & write content that is relatable & attention grabbing - for Instagram, X, LinkedIn, YT and other channels. Scripts for reels, influencer videos, campaign films & more that make people feel something (and then hit share) Copy for catalogues, descriptions, banners for our website, Amazon, Nykaa, Zepto, Swiggy IM and other platforms that sell without sounding like it’s selling. Performance ad copy (Meta, Google) that stops the scroll and drives serious conversions. Emails and WhatsApp content that builds loyalty. SEO optimized brand blogs, press releases, and articles that position Plush as a bold, culture-first voice in fem-care. Bring big ideas to brainstorms and help shape campaigns, content calendars, and creative strategy. Work closely with our in house creators , designers, video editors, and influencer network to bring words to life, beautifully. Contribute to voice and tone building , ensuring every touchpoint - from packaging to pop-ups - feels unmistakably Plush. What We’re Looking For: A strong grasp on both short and long-form writing. Creativity with clarity - every word must earn its place. Excellent grammar and an ear for how people actually speak. A tone chameleon - funny, informative, empathetic, or quirky as needed. Obsession with desi trends, pop culture, internet lingo, and meme fluency. You don’t just keep up with the fast paced environment - you welcome the learning that comes with it. Bonus: Experience with SEO, D2C, and e-commerce content formats. Someone who takes ownership, is structured and has good time management skills. Plush Perks: Tons of writing variety - you’ll never be bored. Freedom to experiment with ideas, formats, and tone. A supportive, and genuinely collaborative team that has got your back. A front-row seat to shaping conversations around fem-care, wellness, and womanhood. Your words will live on product packaging, viral reels, websites, and culture-forward campaigns. Oh, and memes in the group chat. Lots of them. (maybe some prank wars too) Show more Show less

About the Role We’re looking for a Creative Strategist who can shape Plush’s long-term brand direction while diving into the day-to-day execution of bold, culture-forward work If you thrive on insight-led storytelling, big-picture thinking, and love translating ideas into content that moves people - you’ll feel right at home here. What You’ll Do Lead Social Media & Community Growth Own and lead our organic social media strategy across Instagram, YouTube, LinkedIn, and beyond. Grow a vibrant, loyal community by creating content that’s not just seen but felt and shared. Stay ahead of trends, creator culture, memes, and moments - and turn them into on-brand content that builds momentum. Set the Creative Benchmark Make Plush the benchmark for fem-care marketing that people remember. Oversee brand copy across channels - from witty Instagram captions to e-commerce briefs to full-funnel campaigns. Guide the visual direction across digital & offline creatives, packaging, social content & more to ensure consistency and quality. Provide creative direction to internal and external teams, ensuring alignment across every touchpoint. Build Strategy Craft insight-driven, high-impact brand strategies that drive awareness, engagement, and brand love. Turn cultural insights and customer truths into campaigns that spark conversation and conversion. Own Execution Lead ideation and pitch creative concepts internally and externally. Oversee all stages of campaign execution - from brief to production, timelines to budgets, and final rollout. Collaborate with internal teams (design, content, performance, ecomm) and external partners (agencies, creators) to bring work to life. Drive Results Set clear KPIs for brand and content campaigns. Monitor performance, uncover insights, and optimize for both creative impact. Mentor & Guide Lead by example and support the growth of junior copywriters & designers. Offer constructive feedback and help elevate the team’s creative output across the board. What We’re Looking For: Big-picture thinker, detail-driven doer - you know how to build a campaign from the ground up.. Strong conceptual and storytelling skills - you can turn insights into ideas that make people stop, think, and act. Creative meets strategic - you understand that great ideas need smart strategy, and vice versa. Confident collaborator - you can lead cross-functional teams, manage timelines and budgets, and keep the creative engine running smoothly. Deep understanding of D2C and brand building - you know what it takes to make a consumer-first brand stand out across social, digital, and offline touchpoints. Trend-aware, not trend-led - you keep an eye on what’s happening, but you’re here to shape culture, not just scroll through it. Data-curious - you don’t shy away from numbers. You know that insights fuel ideas and help make good ones even better. Excellent communicator - whether it’s presenting to a team or pitching to a founder, you know how to sell the story. Plush Perks: Tons of variety - you’ll never be bored. Freedom to experiment with ideas, formats, and tone. A supportive, and genuinely fun team that cares for you & has got your back. A front-row seat to shaping conversations around fem-care, wellness, and womanhood. Your work will live on product packaging, viral reels, websites, and culture-forward campaigns. Oh, and memes in the group chat. Lots of them. (maybe some prank wars too) Show more Show less

Plush is new-age femme care brand building cleaner products in the everyday essentials space for the modern Indian woman. We build products with a kinder to the Skin and kinder to the Planet approach. To date, we have served over 120k+ consumers across our channels which include native website, Amazon, Flipkart, Nykaa, Bigbasket, Purplle, Dunzo, Blinkit, Swiggy IM, Zepto among others. More about us on www.plushforher.com and www.instagram.com/plushforher About the Role As a customer delight, you would be in charge of addressing customer issues , converting sales over call and resolving the issues in a timely and efficient manner and also to understand how the brand and the brand products are perceived in the market. The role also involves a study of Market i.e Market research and Customer behavior/ buyer persona Responsibilities Responsible for abandoned calls and conversion of these calls into sales on a daily basis. Monthly targets to be achieved Update customer information in the customer service database during and after each call Work with the management team to stay updated on product knowledge and be informed of any changes in company policies Impact the company’s bottom line by problem solving and turning frustrated clients into repeat customers Performing feedback calls and reporting the positives and negatives to the manager, sharing your perspective on the product R&D if any changes needed in the product. Coordinating with the operations team on managing time to time delivery of the products Skills & Requirements 1 year of proven experience in Customer service Ability to be self-sufficient and juggle many different types of projects on different timelines, with independent time-management skills Extremely good visual and content conceptualization skills Good Vocabulary skills, should be very fluent in English, Tamil . Knowing Hindi will be an advantage for the role. Show more Show less

Role Overview: We are seeking a dynamic and results-driven Marketing Executive with at least one year of experience to join our team. The ideal candidate will play a key role in driving brand growth by managing different aspects of the marketing channels and brand communication. About Plush: Plush , a leading brand in feminine hygiene and wellness, we’re on a mission to provide high-quality, skin-friendly, and conscious products that prioritize comfort, care, and confidence. Join us as we grow our tribe and change the period experience for women across India. Key Responsibilities: Brand & Campaign Marketing Assist in conceptualizing and executing ATL (TV, radio, print) and BTL (on-ground activations, sampling, college/society events) campaigns Plan and coordinate events, flea markets, pop-ups , and on-ground touchpoints to build awareness and drive trials Handle execution logistics including venue coordination, brand kits, staffing, and feedback reports Content & Creative Development Create scripts, plan, and execute Instagram Reels and Stories in line with campaign objectives, should be okay to be on camera for this task Assist with shoot coordination, prop sourcing, and basic on-ground content capture when needed Collaborate with the design team to deliver high-impact visuals, packaging creatives, and POS materials Brand Collaborations Identify and reach out to relevant D2C or lifestyle brands for co-branded campaigns, giveaways, or sampling Manage end-to-end coordination with partner brands, from ideation to execution Assist in developing creative ideas and campaign hooks for brand partnerships Influencer Coordination & Events Shortlist and coordinate with nano and micro influencers for campaign-led or region-specific activities Help plan content briefs and monitor performance from a brand storytelling perspective Support in organizing influencer-led events, sampling drives, or wellness sessions Reporting & Market Research Track effectiveness of campaigns and events and prepare monthly reports Conduct regular research on market trends, consumer behavior, and competitor activities Requirements: Bachelor’s degree in Marketing, Communication, or related field 1 year of experience in brand marketing, events, or a similar creative/activations role Prior exposure to BTL activities, event planning, or content shoot coordination preferred Comfortable working in a fast-paced, execution-heavy environment Good communication and organization skills Basic knowledge of Canva, PowerPoint, and shoot coordination tools is a plus Why Join Plush? Be part of a fast-growing, purpose-led brand Ownership of impactful campaigns from day one Young, energetic, and collaborative team environment Opportunity to work on content and ideas that break taboos Skills and Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. 1+ years of experience in marketing Strong communication and interpersonal skills. Ability to multitask and work in a fast-paced environment. Self Motivated and Creative mindset with attention to detail. What We Offer: Opportunity to work in a collaborative and innovative environment. Professional growth and skill development opportunities. Exposure to diverse marketing initiatives. If you’re passionate about marketing and eager to make an impact, we’d love to hear from you. Apply now to join our team and contribute to our exciting journey!

About the Role We are looking for a creative and talented Static & Motion Graphic Designer to join our award winning brand team at Plush. The ideal candidate will have expertise in motion graphics, as well as static design work, and will play a key role in creating visually engaging content across multiple platforms. If you're passionate about storytelling through design, have a strong eye for detail, and thrive in a fast-paced environment, we'd love to hear from you! Key Responsibilities : Design and create engaging static and motion graphics for various digital platforms, including social media, websites, ads, 3rd party ecommerce platforms, offline stores etcetera. Develop static visuals, photo manipulation, etc for campaigns, including banners, posters, and other branded assets. Collaborate with the marketing and content teams to understand project requirements and deliver high-quality, creative visuals that align with the brand identity. Work with editing tools like Adobe After Effects, Premiere Pro, Photoshop, Illustrator . Ensure all designs and animations are on-brand, meet quality standards, and are delivered on time. Stay updated with current design trends and motion graphics techniques, bringing fresh ideas to the team. Optimize and prepare assets for various formats and platforms, ensuring they are web- and mobile-friendly. Edit short and long-form videos with advanced understanding of sound effects, special effects and color grading sense. Required Skills & Qualifications : 2-3 years of experience in working with Adobe Suite like Photoshop , Illustrator, AfterEffects or similar tools . Proficiency in static graphics as well as motion graphics. Knowledge of video editing software (e.g. After Effects, Premiere Pro , Final Cut Pro ). Ability to think of creative concepts and edit high-quality visual content. A strong portfolio showcasing their work. Ability to work with constructive feedback from team members. Attention to detail with a strong understanding of design principles. Ability to work independently and in a collaborative team environment. Experience with designing for social media and meta ads. Plush Perks: Tons of video variety - you’ll never be bored. Freedom to experiment with ideas, formats, and tone. A supportive, and genuinely fun team that cares for you & has got your back. A front-row seat to shaping conversations around fem-care, wellness, and womanhood. Your work will live on viral reels, websites, and culture-forward campaigns. Oh, and memes in the group chat. Lots of them. (maybe some prank wars too)

We’re looking for a performance-driven marketer with a deep understanding of the D2C landscape. You’ll be responsible for strategizing, executing, and optimizing paid campaigns across channels to drive customer acquisition, retention, and revenue growth. If you thrive in a fast-paced environment, are obsessed with metrics, and love creative testing, this role is for you. Should have a strong business acumen. Key Responsibilities: ● Paid Media Campaigns: Plan, execute, and optimize paid campaigns across Meta (FB/Instagram), Google (Search, Display, YouTube), and other relevant platforms. ● Performance Tracking: Monitor campaign performance daily. Track KPIs like CAC, ROAS, CTR, conversion rates, and continuously optimize budgets and creatives. ● D2C Website Growth: Work closely with design and product teams to improve landing pages, funnels, and overall shopping experience to boost conversion rates. ● Funnel Management: Own the full-funnel journey — from ad impression to checkout — ensuring maximum eciency at each stage. ● Creative Briefing: Collaborate with content/design teams to test multiple creatives, hooks, and formats tailored to various audience cohorts. ● Retention & CRM: Support/lead email marketing, WhatsApp, and retargeting strategies to improve LTV and repeat purchase rate ● Analytics & Reporting: Regularly analyze performance, generate insights, and present reports with action plans. ● Growth Experimentation: Run A/B tests and experiments across channels and touchpoints to discover new growth levers. ● Market & Competitor Research: Stay updated with D2C trends, new platform features, and competitor strategies. Qualifications 2–8 years of experience in performance marketing, preferably in a D2C/e-commerce setup ● Hands-on expertise in Meta Ads Manager, Google Ads, and performance analytics tools ● Strong analytical skills and comfort with tools like Google Analytics, Excel/Sheets, and basic attribution modeling ● Experience working with Shopify, Moengage or other retention tool. ● Comfort with creative testing, messaging iterations, and campaign experiments ● Proactive, data-driven, and eager to learn with a “growth hacker” mindset Location can be Chennai -Work from Office or Remote