CRM Specialist

Key Jobs and Responsibilities of a CRM Specialist Include:

• CRM Management: Manage the CRM system (e.g., Meritto( No Paper forms, or other platforms) and ensure it supports the needs of admissions, marketing, and student services teams
• Data Analysis & Reporting: Monitor CRM data to ensure accuracy and create reports that provide actionable insights to optimize student engagement and admissions processes
• Segmentation & Targeting: Develop and maintain student and lead segmentation to support personalized communication efforts across multiple channels (email, SMS, social media, etc.)
• Campaign Management: Collaborate with the marketing team to build and execute automated email marketing, SMS campaigns, and nurturing workflows that guide prospective students through the admissions funnel
• Student Journey Mapping: Map out the student journey, from inquiry to enrollment, to identify touchpoints where engagement and communication can be improved
• Lead Nurturing: Develop strategies to nurture leads through personalized campaigns, providing relevant content and information to improve conversion rates
• Cross-department Collaboration: Work closely with Admissions, Marketing, and IT teams to align CRM initiatives with broader enrollment goals
• CRM Training: Train internal staff on CRM best practices, ensuring they can efficiently use the platform to meet their goals
• Compliance & Security: Ensure that all CRM activities comply with data protection and privacy regulations, such as GDPR

If anyone is interested, please send me your CV in our email id: hr@ilead.net.in