Job
Description
About Prune.co.inPrune.co.in is a dynamic D2C brand focused on delivering seamless digital and telecom solutions. We aim to enhance customer experiences by offering innovative services, ensuring convenience, and building strong customer relationships.Role OverviewWe are looking for a Manager – CRM & Retention to drive customer engagement, retention, and loyalty through data-driven CRM strategies. The ideal candidate will be responsible for developing and executing retention marketing campaigns, optimizing customer journeys, and leveraging analytics to enhance customer lifetime value.Key ResponsibilitiesCustomer Retention Strategy: Develop and implement CRM & retention strategies to reduce churn and increase repeat transactions.Lifecycle Management: Design and execute personalized engagement campaigns across different customer lifecycle stages.Email, SMS & Push Campaigns: Plan, execute, and optimize targeted communication via email, SMS, push notifications, and WhatsApp.Data-Driven Marketing: Leverage customer insights and analytics to drive segmentation, personalization, and targeted marketing efforts.Loyalty & Rewards: Build and manage loyalty programs that enhance customer stickiness and drive repeat purchases.Customer Feedback & Insights: Monitor customer behavior, gather feedback, and identify opportunities to improve customer experience.Automation & Tech Integration: Work with tech teams to implement CRM automation tools for efficient customer engagement.Reporting & Performance Tracking: Track key CRM metrics such as retention rates, repeat purchase rates, and engagement scores, and provide actionable insights.Key RequirementsExperience: 4-7 years of experience in CRM, retention marketing, or customer lifecycle management, preferably in a D2C, telecom, or e-commerce setup.CRM Tools Expertise: Hands-on experience with CRM platforms like Clevertap, MoEngage, WebEngage, or similar.Data & Analytics: Strong analytical skills with experience in customer segmentation, A/B testing, and performance tracking using Google Analytics, Excel, or BI tools.Communication & Creativity: Ability to craft compelling customer communication and engagement strategies.Tech-Savvy: Understanding of marketing automation, customer journey mapping, and integration with CRM systems.Problem-Solving Mindset: Ability to identify pain points in the customer journey and drive innovative retention solutions.Why Join Prune.co.in?Opportunity to work in a fast-growing D2C brand with a customer-centric approach.A dynamic and collaborative work environment in Noida.Competitive salary with performance-driven incentives.
