CRM Executive/ Senior Executive

About Miko

Miko is an AI-powered robotics company creating engaging, educational experiences for kids aged 4 to 8. Founded in 2014 by IIT Bombay graduates, Miko combines robotics and AI to deliver personalized social-emotional learning through its flagship robots, Miko 3 and Miko Mini.

Alongside these robots, the Miko App for iOS and Android offers AI-driven features like a reading tutor and story maker, adapting to each child’s learning style. It also includes interactive games, shows, music, progress reports, and video calling for parents. With a global presence in the US, UK, Canada, and India, Miko prioritizes privacy and security while transforming learning for families worldwide.

About the Role

We are looking for a creative, analytical, and result-oriented CRM Executive/ Senior Executive to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko’s users

The ideal candidate should have experience in driving customer engagement across channels like Email, Push Notifications, WhatsApp, and SMS and have used tools like Moengage, CleverTap etc. You need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity. 

Responsibilities

• Lead the CRM marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals.
• Design and execute strategies for New User Acquisition as well as user retention. 
• Design and execute the CLM journeys to improve conversions, subscription renewals
• Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users
• Develop co-branded marketing strategies with our content partners to showcase success and milestones. 
• Directing, planning, and assisting creative production with budget management.
• Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions

Requirements

• Min 1+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management
• Experience in CRM marketing tools such as Clevertap, MoEngage, Airship, etc.
• Experience building, executing, and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics
• Consumer tech start-up background preferred
• Past experience with marketing to international customers is a big plus
• Solid understanding of consumer messaging and brand reputation.
• Strong interpersonal/communication skills and a high level of strategic thinking.