Creative Strategist

Role Overview:

Key Responsibilities:

1. Content & Campaign Strategy

- Understand client briefs and develop structured monthly strategies, content buckets, and campaign ideas aligned with business objectives and audience behaviour.

- Define the communication hierarchy, tone of voice, and content directions that guide the creative and copy teams.

2. Creative Ideation

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- Build outlines for reels, carousels, performance creatives, and brand campaigns, which the copy team will flesh out.

3. Insight & Trend Application

- Use platform insights, industry benchmarks, and competitor analysis to create contextually relevant strategies.

- Recommend new formats, ideas, and engagement styles based on what’s working in the market.

4. Pitch & Proposal Support

- Work with the business development team to create strategy presentations, concept notes, and campaign blueprints for new business pitches.

- Structure the pitch deck in coordination with the design team.

5. Client Communication

- Participate in strategy calls, pitch meetings, and monthly reviews.

- Clearly present strategic thinking, explain the logic behind campaigns, and align internal teams on the direction.

6. Inter-Department Coordination

- Act as the bridge between strategy and execution, ensuring the copy, content, design, and ad teams are aligned with the communication framework.

- Review creatives and content from a strategy lens and provide directional feedback.

Qualifications:

Education -

Experience -

Skills

○ Strong understanding of digital-first communication, especially on Instagram and Meta.

○ Ability to structure content calendars and campaign breakdowns.

○ Familiarity with audience segmentation and content targeting.

○ Experience working with creative and performance teams.

○ Strong deck-making and presentation skills.

What we offer:

• Collaborative Work Environment:

  Join a team where your ideas and contributions are valued.

• Professional Growth:

  Opportunities for continuous learning and career advancement through workshops, training, and industry events.

• Innovative Projects:

  Work on diverse projects for a global clientele, enhancing your skills and experience.

• Opportunity to Work with Global Clientele:

  Gain experience by working with clients from around the world.

• Supportive Culture:

  Be part of a work culture that promotes work-life balance and employee well-being.

• Competitive Compensation:

  Receive a salary and benefits package that matches your experience and skills.

Location:

Mode:

Job Timings: