Creative Strategist

Company Description

Mookaa is a fast fashion brand that redefines style for the modern era by delivering the latest trends with speed and quality. Our brand merges innovation with fashion-forward apparel for trendsetters and style enthusiasts. Built on the principles of speed, accessibility, and cutting-edge design, Mookaa ensures customers stay ahead of the fashion curve with diverse collections catering to ever-evolving tastes.

Role Description

Creative Leadership:

Take complete ownership of conceptualizing and executing creatives for all marketing campaigns across digital and offline channels.

Strategic Alignment:

Deeply understand Mookaa’s brand DNA, vision, and mission. Use this understanding to align creative outputs and marketing strategies that amplify the brand voice and deliver strong brand recall.

Understand the brand vision, mission, and audience deeply

Translate insights into compelling campaigns and communication strategies

Plan monthly content calendars and seasonal campaigns that drive engagement and conversions

Campaign Management:

Design, lead, and optimize campaign strategies end-to-end — from ideation to execution — ensuring high ROI, engagement, and consistency.

Team Building & Management:

Build and manage a high-performing in-house or freelance creative team (designers, content creators, stylists, etc.). Inspire, mentor, and guide them to deliver bold and engaging campaigns.

Start-up Hustler:

Thrive in a fast-paced, dynamic environment. Be hands-on, take ownership, and drive projects with a strong sense of urgency and agility.

Cross-functional Collaboration:

Work closely with marketing, product, and sales teams to ensure unified communication and effective brand storytelling.

Creative Ownership

Take complete ownership of all creative assets — from posters and videos to campaign shoots and stories

Conceptualize and execute high-impact creative campaigns across platforms (Instagram, website, ads, etc.)

Ensure all visual communication aligns with the brand’s tone, values, and fashion-forward personality

10x Brand Growth via Content-Led Strategy

Scale the brand’s reach, engagement, and conversion through content that drives both emotional connection and business results.

Proven experience working in D2C brand taking it to multiple levels of growth.

Requirements:

4 – 6 years of experience in creative strategy, brand management, or marketing — preferably in fashion, D2C, or lifestyle brands.

Strong portfolio of past campaign work demonstrating creativity, impact, and brand alignment.

Excellent understanding of digital and social media trends.

Proven leadership capabilities with experience in managing creative teams or agencies.

A go-getter attitude with strong organizational and multitasking skills.

Based in Chennai or willing to relocate - Must

Salary - As per industry standards