Creative and Strategy Manager

Company Description

Mookaa is a contemporary fast fashion brand that redefines style for the modern era. Known for delivering the latest trends swiftly, Mookaa combines innovation with quality, offering fashion-forward apparel for trendsetters and style enthusiasts. Built on the principles of speed, accessibility, and cutting-edge design, Mookaa ensures that customers stay ahead of the fashion curve. With diverse collections that range from bold streetwear to chic minimalism, Mookaa caters to the ever-evolving tastes of today's fashion-savvy audience.

Roles & Responsibilities

Creative Leadership:

Take complete ownership of conceptualizing and executing creatives for all marketing campaigns across digital and offline channels.

Strategic Alignment:

Deeply understand Mookaa’s brand DNA, vision, and mission. Use this understanding to align creative outputs and marketing strategies that amplify the brand voice and deliver strong brand recall.

Campaign Management:

Design, lead, and optimize campaign strategies end-to-end — from ideation to execution — ensuring high ROI, engagement, and consistency.

Team Building & Management:

Build and manage a high-performing in-house or freelance creative team (designers, content creators, stylists, etc.). Inspire, mentor, and guide them to deliver bold and engaging campaigns.

Start-up Hustler:

Thrive in a fast-paced, dynamic environment. Be hands-on, take ownership, and drive projects with a strong sense of urgency and agility.

Cross-functional Collaboration:

Work closely with marketing, product, and sales teams to ensure unified communication and effective brand storytelling.

Creative Ownership

Take complete ownership of all creative assets — from posters and videos to campaign shoots and stories

Conceptualize and execute high-impact creative campaigns across platforms (Instagram, website, ads, etc.)

Ensure all visual communication aligns with the brand’s tone, values, and fashion-forward personality

Strategic Thinking

Understand the brand vision, mission, and audience deeply

Translate insights into compelling campaigns and communication strategies

Plan monthly content calendars and seasonal campaigns that drive engagement and conversions

Social Media Execution

Own the look and feel of Mookaa’s social media — keep it bold, aesthetic, and on-trend

Post consistently across platforms (Instagram, Pinterest, etc.) with visually engaging content

Monitor trends and adapt visuals and formats accordingly

Design & Content Creation

Personally design creatives when needed — static and motion

Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)

Figma (for layout or digital mockups)

Requirements:

3–6 years of experience in creative strategy, brand management, or marketing — preferably in fashion, D2C, or lifestyle brands.

Strong portfolio of past campaign work demonstrating creativity, impact, and brand alignment.

Excellent understanding of digital and social media trends.

Proven leadership capabilities with experience in managing creative teams or agencies.

A go-getter attitude with strong organizational and multitasking skills.

Based in Chennai or willing to relocate - Must

Salary - As per industry standards