Creative Strategist

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About the Role

Creative Strategist

Dabur, Haldiram’s, Bikanervala, Emami

Key Responsibilities

1. Brand & Consumer Insighting

• Deep-dive into category, audience, and cultural trends to uncover sharp insights.
• Translate client briefs into

  creative territories, tone, and campaign directions.

• Develop

  brand narratives, personas, and positioning

  frameworks that guide creative teams.

2. Creative Thinking & Concept Development

• Partner with

  Copy, Art, and Production

  to co-create ideas that are strategically sound and creatively bold.
• Build

  campaign narratives, presentation decks, and pitch strategies

  that inspire clients and teams alike.
• Challenge the creative team with

  provocations and lateral insights

  to elevate the work.

3. Communication Strategy

• Design

  content and media strategies

  aligned to modern audience behavior — reels, influencer collabs, AI-driven storytelling, etc.
• Collaborate with digital and performance teams to connect

  creative strategy with measurable business outcomes.

• Ensure every campaign idea ties back to the

  brand’s core truth and consumer need.

4. Pitches, Presentations & Thought Leadership

• Lead strategy sections in client presentations and new business pitches.
• Represent the agency’s strategic thinking in industry discussions, trend reports, and case studies.
• Work closely with senior leadership to refine the

  Madverse strategic philosophy

  — a blend of

  creativity, data, and AI insight.

Who You Are

• 5–9 years in

  brand strategy, creative planning, or campaign strategy

  roles.
• Experience in

  advertising / digital / influencer-led campaigns

  across FMCG, lifestyle, or youth brands.
• A natural storyteller with the ability to turn research and intuition into

  compelling creative direction.

• Comfortable working in

  fast-paced creative environments

  and leading pitches end-to-end.
• Fluent in

  culture, content, and consumer behavior

  — from memes to market reports.
• A strategic thinker who believes great ideas are built on strong insights.

Why Join Mad Men Marketing

• Work with

  top Indian brands

  that challenge and inspire creativity.
• Collaborate across divisions like

  Mad EnAible (AI), Mad Men Productions (Film), and Madly Talented (Influencer)

  to create 360° storytelling.
• Be part of a team that celebrates bold ideas and

  strategic madness.

• Growth track: Creative Strategist → Group Strategy Lead → Head of Strategy.

thinker who creates.

If you can turn insights into ideas, trends into storytelling, and briefs into brand love — let’s talk.

Mad Men Marketing